China Internet Stats, Trends, Insights
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
In August 2014, total online advertising spend of consumer electronic brands exceeded RMB92.93 million (US$15.14 million) in China. Among all the consumer electronic brands, Haier spent
In August 2014, total online advertising spend of cosmetic brands exceeded RMB120 million (US$19.55 million) in China. Among all the cosmetic brands, L’Oreal spent RMB12.9
In Q2 2014, China total print advertising spend was about RMB14 billion ($2.28 billion), a decrease of 11.4% from the same period in 2013 according to
China mobile online gaming market developed rapidly in 2013. Wechat users exceeded 438 million in China in Q2 2014 and with launch of Wechat’s social gaming
In July 2014, total online advertising spend of Chinese clothing brands exceeded RMB82.42 million (US$13.42 million). Among all the clothing brands, Malkovich spent RMB25.99 million
In March 2014, the numbers of Weibo’s total reached users on PC and mobile device were 290 million and 106 million respectively; and they are growing
GroupM projects measured media advertising spending in China this year will increase by 9.8% compared to 2013 to reach RMB473 billion (US$77 billion); it also
The post-90s generation in China is the young generation who were born in 1990s, a time for Internet booming and rapid economy development. Post-90s are
Total number of Weibo (Sina Weibo) mobile app’s active users was 67.53 million in August 2014, down by 10.95% according to Chinese research company EnfoDesk.
One important part of online PR management nowadays is to deal with search engine results because search is one of the top online applications; let
Digital marketers who’s familiar with Google paid search, or PPC, may wonder how much it costs per click (CPC) on the dominating search engine in
The ALS Ice Bucket Challenge, involving dumping a bucket of ice water on one’s head or donating to the ALS Association, also went viral on
Chinese consumer confidence remained at an historic high in the second quarter this year according to Nielsen’s latest China Consumer Confidence Survey report. And, both
Wechat recently started displaying the total number of views and likes for Wechat official account articles; the transparency from Wechat seems to be helpful identifying
China online social services on mobile reached total number of 190 million unique visitors in May 2014, according to iResearch, an increase of 32% compared
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic