China Top 10 Cosmetic Brands by Online Ad Spend in August 2014
In August 2014, total online advertising spend of cosmetic brands exceeded RMB120 million (US$19.55 million) in China. Among all the cosmetic brands, L’Oreal spent RMB12.9
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
China Print Advertising Market Insights in Q2 2014
In Q2 2014, China total print advertising spend was about RMB14 billion ($2.28 billion), a decrease of 11.4% from the same period in 2013 according to
Wechat Social Features Attractive to Mobile Gamers
China mobile online gaming market developed rapidly in 2013. Wechat users exceeded 438 million in China in Q2 2014 and with launch of Wechat’s social gaming
China Top 10 Clothing Brands by Online Ad Spend in July 2014
In July 2014, total online advertising spend of Chinese clothing brands exceeded RMB82.42 million (US$13.42 million). Among all the clothing brands, Malkovich spent RMB25.99 million
Weibo Users V.S. China Social Media Users
In March 2014, the numbers of Weibo’s total reached users on PC and mobile device were 290 million and 106 million respectively; and they are growing
GroupM Projects Advertising Spend in China to Reach $77 Bln in 2014
GroupM projects measured media advertising spending in China this year will increase by 9.8% compared to 2013 to reach RMB473 billion (US$77 billion); it also
China’s Post-90s More Confidence and More Willing to Spend
The post-90s generation in China is the young generation who were born in 1990s, a time for Internet booming and rapid economy development. Post-90s are
Total Active Users on Weibo App Down by 10.95% in August 2014
Total number of Weibo (Sina Weibo) mobile app’s active users was 67.53 million in August 2014, down by 10.95% according to Chinese research company EnfoDesk.
How to Deal with Deliberate Negative Search Results on Baidu
One important part of online PR management nowadays is to deal with search engine results because search is one of the top online applications; let
How Much is CPC on Baidu Compared With Google in China?
Digital marketers who’s familiar with Google paid search, or PPC, may wonder how much it costs per click (CPC) on the dominating search engine in
#IceBucketChallenge Went Viral on Weibo in China
The ALS Ice Bucket Challenge, involving dumping a bucket of ice water on one’s head or donating to the ALS Association, also went viral on
Chinese Consumer Confidence Remained at An Historic High in Q2 2014
Chinese consumer confidence remained at an historic high in the second quarter this year according to Nielsen’s latest China Consumer Confidence Survey report. And, both
Why Wechat Marketing Metrics Could All Be Lies
Wechat recently started displaying the total number of views and likes for Wechat official account articles; the transparency from Wechat seems to be helpful identifying
China Social Media Seen Stronger Growth on Mobile in Q2 2014
China online social services on mobile reached total number of 190 million unique visitors in May 2014, according to iResearch, an increase of 32% compared
China Search Engine Market Update for Q2 2014
Total revenue in Chinese search engine market reached RMB14.73 billion with a QoQ increase of 26.8% and YoY growth of 58.5%, 39.5% of which were
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
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eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic