China eDM Performance in H1 2014
In the half of 2014 in China, average deliverability rate, open rate, click-to-open rate and click through rate were 94.54%, 9.39%, 16.71% and 1.57% respectively
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
China Top Online Advertising Media in Q3 2014
In Q3 2014, total transaction value of China online advertising market was RMB42.22 billion ($6.87 billion) with increase of 37.9% year on year and 10.6%
China Search Engine Market Share in Q3 2014
In Q3 2014, total transaction value of China search engine market was RMB16.45 billion ($2.67 billion) with increase of 11.7% quarter on quarter and 50.6%
China Online Advertising Market, Top Online Advertisers in Q3 2014
In Q3 2014, total transaction value of China online advertising operator market was RMB43.55 billion ($7.08 billion) with increase of 51.4% year on year and 16.7%
China Top 10 Industries by Online Ad Spend in Sep 2014
In September 2014, advertisers in transportation verticall spent RMB692 million (US$112.32 million) in online display advertising (excluding text ads and some targeted ads), ranking on
China Top 10 Laptop Computer Brands by Online Ad Spend in Sep 2014
In September 2014, total online display advertising spend of China laptop computer brands exceeded RMB6.15 million (US$1.0 million).
China Top 10 Clothing Brands by Online Ad Spend in Sep 2014
In September 2014, total online display advertising spend of China clothing brands exceeded RMB81.74 million (US$13.3 million).
Introduction to China’s mobile social app Momo
Momo, one of China’s top mobile social IM app, applied to list their American depositary shares on the NASDAQ Global Market under the symbol “MOMO.” According to
China Top 10 Cosmetic Brands by Online Ad Spend in Sep 2014
In September 2014, total online display advertising spend of cosmetic brands exceeded RMB150 million (US$24.41 million) in China.
Sohu’s Sogou Search Mobile Traffic Up 20% in Q3 2014
Sogou, Sohu’s search arm, made progress in both search and input method in the third quarter of 2014. In search, aggressive marketing initiatives helped enhance
China Local Mobile Advertising to Exceed RMB10 Bln
China local mobile advertising market is expected to exceed RMB10.142 billion (US$1.65 billion) in 2014 with an increase of 93.6% from 2013 according to EnfoDesk.
China Mobile Internet Ad Spend Expected to Triple in 2014
China mobile internet advertising spend is expected to increase by 210%, the biggest in the global mobile Internet advertising market according to eMarketer.
China Top Online Video Providers by Monthly Browsing Time
In July 2014, iQiYi, owned by Baidu, ranked top among China online video providers with monthly browsing time of 786.45 million hours, followed by Youku
China Top 10 Industries by Online Ad Spend in August 2014
In August, among China’s booming industries, advertisers in transportation vertical spent RMB683.41 million (US$111.34 million) in online advertising, ranking first, followed by real estate and
Top 10 China Consumer Electronics Brands by Online Ad Spend in August 2014
In August 2014, total online advertising spend of consumer electronic brands exceeded RMB92.93 million (US$15.14 million) in China. Among all the consumer electronic brands, Haier spent
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic