WeChat Added Cash Reward Feature for Official Accounts
WeChat quietly launched a cash reward feature for WeChat official accounts yesterday. Also this month, WeChat launched measure to fight plagiarism on official accounts posts.
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
Tencent to Be NBA’s Exclusive Official Digital Partner
Tencent and NBA today announced a five-year international digital partnership that will be effective on July 1, 2015 according to Tencent’s press release.
WeChat Testing Ads in Moments News Feed [Updated]
Some WeChat users started seeing ads on their Moments news stream today, similar to Facebook’s ads in mobile news feed.
Alibaba acquired AdChina, a leading integrated internet advertising platform
Alibaba has completed the acquisition of AdChina, an integrated advertising platform in China according to Tencent Tech News.
360 Launched Haosou.com, Ambitious in Mobile Search Market
Qihoo 360 launched its new search brand “Haosou” this week. Haosou.com is online now and its previous search engine domain so.com is now redirecting traffic
Top 10 China Consumer Electronics Brands by Online Ad Spend in Nov 2014
In Nov 2014, total online advertising spend of consumer electronic brands exceeded RMB100 million (US$16.28 million) in China.
WeChat Official Accounts Development in 2014
39% respondents surveyed by GlobalWebIndex used WeChat in August, making WeChat the most popular messaging app in APAC in the third quarter of 2014. Since
China Top Ad Sellers Exceed 10% Market Share Worldwide
eMarketer estimates that the net ad revenue of Baidu and Alibaba will account for 4.68% and 4.66% share of the worldwide digital ad market in
China Top 10 Food & Beverage Brands by Online Ad Spend in Oct 2014
In October 2014, total online advertising spend of food and beverage brands exceeded RMB270 million (US$43.98 million) in China.
China Advertising Spend Overview in Oct 2014
In October 2014, China overall advertising market had an increase of 2.5% from the same period of prior year; and, ads spend on traditional media had
Top 10 China Consumer Electronics Brands by Online Ad Spend in Oct 2014
In Oct 2014, total online advertising spend of consumer electronic brands exceeded RMB93.06 million (US$15.19 million) in China.
China Top 10 Banking Service Brands by Online Ad Spend in Oct 2014
In October 2014, total online display advertising spend of banking service brands exceeded RMB58.29 million (US$9.15 million) in China.
Starting a Digital Business in China – Tips for Entrepreneurs and Creatives
My first enterprise in China back in 2009 was a social community website for fashion-oriented, affluent Chinese. Together with three partners, one of which was
China Advertising Market in Tourism Industry in Q3 2014
In Q3 2014, newspaper ads accounted for nearly 70% of total ads in China tourism industry according to research of Meihua. info. The online ads’
Chinese Traditional Brand Advertisers Favor Mobile Advertising
In 2013, traditional brand advertisers accounted for 64% in China Mobile advertising market. It is estimated that in 2014, traditional brand advertisers will gradually take
CIW eBooks
eBook: Win Chinese Market with Content
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eBook: China E-Commerce Factories
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