China Advertising Insights 2015
In May 2015, CTR, a Chinese reserach company, announced a new report on China advertising market, which focused on key industries and top advertising marketing
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
Baidu: the 14th Largest Media Owner in the World
According to ZenithOptimedia’s new report Top Thirty Global Media Owners 2015, Baidu is now the fourteenth-largest media owner in the world growing 43% YoY. In
Mobile: Almost 1/3 of Online Video Ad Revenue in China in Q1 2015
China online video market reached RMB 6.81 billion (US$1.1 billion) in Q1 2015, a decrease of 7.5% QoQ and an increase of 74.7% YoY. In
WeChat to Launch Themed Campaign on China Children’s Day
WeChat (Weixin) has recruited advertisers for Moment ads on June 1 Children’s Day in China according to ebrun.com. WeChat has tight control on WeChat Moments
Opportunities & Challenges in China Programmatic Buying Market
2014 is a booming year for programmatic buying in China advertising market. Further, programmatic buying is rebuilding digital advertising market as well as influencing China
Daily Reading Time Over 40 Minutes on WeChat in China in 2014
On 20 April 2015, China Press and Publication Academy released the report of the 12th national reading survey which included reading on WeChat for the
China Mobile App Advertising Market in 2014
In 2014, the total transaction value of China mobile advertising market (mobile search, app ad and mobile video ad involved) was RMB29.69 billion (US$4.84 billion)
Baidu, Sogou among Top 5 Biggest Search Engines in the World
eMarketer estimated that in 2015, the total spend of digital advertising in the world will exceed US$170.85 billion according to its report released on 31
Marketing Demands of Alibaba E-tailers
Alibaba’s latest research shows that their e-tailers’ desired marketing were Taobao affiliate marketing (73%), SNS (50%), online ad placement (49%) and content marketing (33%) according
China Mobile Advertising Market Insights 2014
The number of monthly active users on China mobile advertising platform was over 500 million, which was much bigger than the US. China has been
China Search Engine Market Overview in 2014
In Q4 2014, total transaction value of China search engine market was RMB16.26 billion (US$2.63 billion) with an increase of 3.7% from the third quarter.
China Top 10 Online Advertising Media in 2014
In 2014, total transaction value of China online advertising market exceeded RMB154 billion (US$24.95 billion) with an increase of 40% from the same period of
ad:tech China Announces Keynote Speakers For 2015
Asia’s premiere digital marketing, media and advertising event—ad:tech is back to China this year, taking place from 16-17 April at Marriott Parkview Hotel Shanghai. As
WeChat, Weibo or Alipay? Who Won Hongbao War in 2015?
Total hongbao volume on Chinese New Year eve exceeded one billion on WeChat compared with 240 million on Alipay. The volume during the same period
China Mobile Marketing Market 2014-2017
According to data of EnfoDesk, the total transaction value of China mobile marketing market was RMB47.22 billion (US$7.67 billion) in 2014 with an increase of
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic