Weibo to Offer Video Advertising in H1 2016
Sina Weibo announced to launch video advertising in the first half of 2016 as it seeks new revenue sources to maintain robust growth. The new
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
China Overall Advertising Insights Q3 2015
Advertising spend can reflect changes in the economic structure of China. Real estate ad spends decreased by 26.2% year on year and fell down to
Hong Kong: Only 14% on Online Advertising in Q3 2015
The advertising business admanGo’s survey data shows that internet advertising accounts for only 14% of total advertising spend in Hong Kong in Q3 2015.
China Top 10 News Websites in September 2015
Average daily reach of Chinese news websites totaled 58.776 million users in September 2015, and the overall effective browsing time reached 110 million hours according
The Top 10 Fashion Websites in China in August 2015
In August 2015, the average daily reach of fashion websites in China was 13.24 million users. The top ten websites by daily reach accounted for
China’s Top 10 Finance Websites in August 2015
The monthly effective browsing time of China’s finance websites was 200 million hours in August 2015, much lower compared with 280 million hours in July 2015.
China DSP Advertising Market Overview 2015
The DSP (demand-side platform) advertising market of China reached 3.48 billion yuan (US$548.06 million), with YoY growth of 117.6% in 2014. In 2015, it is
The Value of WeChat Official Accounts
In 2014, Tencent’s mobile revenue reached 22.171 billion yuan (US$3.571 billion) with popularization of WeChat. Now WeChat and Weibo are the two most active mobile apps
China Advertising Market in H1 2015
Affected by multiple factors, the advertising market in China in H1 2015 was mediocre which did not develop as expected.
Top 10 China’s Finance Websites in July 2015
The effective usage time of vertical finance websites in China totaled 280 million hours in July 2015.
Top 10 China’s IT Websites in July 2015
In July 2015, the average daily reach of China’s vertical IT websites reached 30.13 million users. The average daily reach of Zol.com.cn reached 491 million,
China Mobile Phone Brands Advertising Spends in June 2015
In June 2015, the total advertising spends of mobile phone brands totalled 54.14 million yuan (US$8.45 million). Among them, Meizu spent 10.21 million yuan on
China Consumer Electronics Advertising Spend in June 2015
In June 2015, the consumer electronics brands spent 71.78 million yuan (US$11.21 million) on online advertising . Nikon spent 7.4 million yuan ranking first, followed
China Social Media Marketing Trends in 2015
In 2015, when the total usage of digital media users outpaced that of traditional media, the social media also showed their own unique development properties
China’s Search Engine Market Overview in Q2 2015
China’s search engine market in Q2 2015 reached 19.22 billion yuan (US$3.09 billion), with an increase of 25.9% QoQ and 36.9% YoY according to Analysis
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic