China Internet Stats, Trends, Insights
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
At the “2023 Think Games Event” held in Shanghai, Zhou Yang, General Manager of Google’s Gaming Industry in Greater China, shared some insightful observations about
The first half of 2023 has witnessed a warming trend in China’s esports industry. With leading esports products maintaining steady operations, the launch of new
Recently, the Beijing Municipal Bureau of Market Supervision has issued the Beijing Advertising Release Behavior Compliance Guidelines and the Beijing Financial Investment and Wealth Management
In 2022, the total views of the original content on WeChat Channel (video account) increased by 350% year on year, and the scale of live
The WeChat advertising team announced the launch of WeChat search advertising on 3 November 2023, which supports competitive promotion capabilities.
In Q2 2022, China’s Quora Zhihu’s user base discontinued its growth, with average MAUs increasing by 12.3% year-over-year to 105.9 million. The average MAUs for
China online video market reached 975 million MAU in 2021 Short video market saw 934 million users Douyin vs. Kuaishou With China’s online video platforms’
China senior internet users, who are above 50 years old, reached a record number of 275 million as of January 2022, according to data from
Taobao, JD, and Pinduoduo are the top 3 advertisers by total ad spend in 2021 among all Chinese internet companies. Taobao’s total ad spend exceeded
In 2022, 42.9% of advertisers in China expect to increase spending in digital marketing, 25 percentage points more than advertisers expect to reduce spending, according
Huya’s total net revenues for the third quarter of 2021 increased by 5.7% to RMB2,975.5 million (US$461.8 million), from RMB2,814.8 million for the same period
Music, video, and gaming are the primary types of media consuming Chinese Gen Zer’s attention. More and more new media types are emerging to attract
Pinduoduo, China’s largest social e-commerce platform, is well known for its aggressive pricing as well as questionable product quality. Let’s take a look at how
In 2021, Chinese adults spend an average of 3 hours and 16 minutes a day checking their smartphones, excluding phone calls. Compared with 2020, this
The launch of Mini-Game “Jump” (Tiaoyitiao) made WeChat Mini-Programs (or WeChat Apps) an instant hit in early 2018. On average, 230 million users used WeChat
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic