Lessons from Stephen Hawking’s 1 Mn Weibo Fans in 5 Hrs
Stephen Hawking published his first post on his verified Weibo account on the morning of 12 April 2016 recalling his deep friendship with China and
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
Weibo V.S. Twitter in Q4 2015
Weibo reported net revenues of US$149.0 million in Q4 2015 compared to US$105.2 million for the same period in 2014. Advertising and marketing revenues totaled
482M Chinese Visited Social Media Per Month in 2015
China social media users maintained a rapid growth across all age groups in 2015 according to Kantar. The most popular social media was WeChat, Qzone
China Post-95s Online Video User Insights
The post-95s refers to teenagers born between 1995 to 1999 in China. The number of post-95s accounts for about 78 million in China and they
WeChat Marketing Insights in 2015
With the development of mobile internet and smartphones, users’ spending habits tend to transform to the mobile end. Companies utilized WeChat official accounts to promote
6 Successful Social Media Campaigns in China in 2015
China internet advertising market has entered a mature stage in 2015. Marketing on Weibo and WeChat has been one of the most effective methods to
China Digital Consumer View 2015
92% Chinese use smartphones ‘all the time’ according to WBR Digital. 70% Hong Kong consumers have bought something as a result of receiving a marketing
China Internet Quick Overview for 2015
Chinese research company Analysis listed Baidu, Tencent, Sogou, Youku, Alibaba, Liebao, 360, Sohu, Google China, Weibo, Autohome, Letv, Netease, Sina, and Soufun as the most innovative
Mobile to Account for 31% of China Digital Ad Spends by 2017
Global advertising spends will reach US$579 billion with an increase by 4.7% by the end of 2016 according to ZenithOptimedia. The global advertising market has
China Big Data Marketing Spends Surged to over $325.4M in 2015
China’s big data related marketing spends rose sharply last year with an increase by 153.0% YoY to over two billion yuan (US$325.4 million) in 2015
44.4% Weibo Users Uses E-commerce Apps Every Day in 2015
Weibo was the most active social mobile app in China in 2015 with high user monthly coverage rate and long usage time according to TrustData.
Weibo Users Insights 2015
Monthly active users of Weibo reached 227 million as of September 2015 with an increase of 33% YoY and daily active users reached 100 million
China Advertising Market to Grow by 9.1% in 2016
China will remain the world’s largest advertising market in 2016 according to This Year, Next Year report by GroupM. GroupM predicts the growth rate of China’s
Weibo Publishers Profit to Double to 400M Yuan in 2016
The number of professional Weibo vertical publishers (mostly individual authors), who are often called We-media owners, reached 2.3 million covering 47 sectors as of November
Mobile Accounts for 40% of China Online Video Ad Revenues in Q3 2015
China’s online video market reached 11.53 billion yuan (US$1.90 billion) with a growth of 31.9% QoQ and 62.7% YoY in the third quarter of 2015
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic