China mobile gaming users overview 2016
Paid games ratio of mobile role play games and chess games are higher than card and action games in China in 2016 according to TalkingData.
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
China online movie ticketing users to reach 249 million by 2018
In 2014, the online ticketing users of China movies market reached a high growth rate of 45.3% and drops to 31.2% in 2015; but, it
China digital media usage 2016
Chinese consumers are spendgin more time on digital media in recent years with more smart devices coming into their lives.
New WeChat Moments ad format offers more creativity space
WeChat launched a new Moment Ad format, native promotional page ads, following the ceremony of Rio Olympics.
Weibo MAUs grew to 282 million in Jun 2016
Weibo’s monthly active users (“MAUs”) grew 33% year over year to 282 million in June 2016, 89% of which were mobile users according to Weibo
The impact of new media on China internet users
A recent report from Tencent’s Penguin Intelligence research team shed some lights on China internet users’ behaviors under the impact of new media. Update: China
When do China internet users leave negative comments?
Did social networking make Chinese users more emotional? Do the male and the female behave the same in social networking? A recent survey, conducted by Tencent’s
China advertising revenues forecast 2016-2018
Chinese users’ average daily time spend on digital media increased from 35.8% (1.78 hours per user) in 2011 to 50.4% (3.08 hours per user) in
WeChat Official Accounts marketing insights 2016
Monthly active users of WeChat reached 762 million as of March in 2016 and has become a major platform for social communication.
China Southern Airlines ticket sales via WeChat almost tripled in 2015
China Southern Airlines launched its WeChat account in early 2013 and set up a dedicated marketing team. More than 200 products have been on sales
WeChat Moment ads min. buy reduced in 2016
The minimum buy of WeChat Moments advertisement is further reduced from 200,000 yuan (US$30,418) to 50,000 yuan (US$7605) in an attempt to attract more small
Secrets of WeChat and Weibo Feed Stream
A post shared in Moments of a WeChat account, which has thousands of friends, could receive zero views. And, there is nothing wrong with that
Involvement in music-based sponsorships could be a solid way to reach Chinese consumers
Music consumption behaviors across China vary by income levels and understanding the differences between different city tiers is critical to marketers according to the Nielsen
WeChat launched video ads in Moments stream
Tencent’s WeChat team has started offering video ads in its social networking section Moments with a minimum CPM of 180 yuan (US$27.7) for Beijing and
China Search Engine Market Overview 2015
Total revenues of all Chinese search engine companies reached 80.76 billion (US$12.48 billion) in 2015 with an increase of 34.7% according to iResearch.
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic