Renren monthly unique log-in users down 22% YoY in Q3 2016
Renren’s monthly unique log-in users was about 35 million in September 2016, compared to 45 million in September 2015 with an decrease of 22% YoY.
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
China social media ads market overview Q3 2016
China social media advertising and marketing market reached 6.38 billion yuan, an increase of 17.7% QoQ.
Weibo MAUs grew 34% YoY to 297 million in Sep 2016
Weibo’s Monthly active users (“MAUs”) grew 34% year over year to 297 million in September 2016, 89% of which were mobile users.
China is a relatively “brand content friendly” market
30% of Chinese respondents of Kantar TNS’ Connected Life research felt swamped (or even suffocated) by online advertisement.
Every 60 seconds on China social media
Kantar Media CIC released the “Every 60 Seconds in China” infographic in Shanghai last week to provide an overall understanding of the massive volume of
Social platforms most popular among the younger China mobile users
81.5% of respondents in a Tencent’s survey said their daily time spent on mobile phones or tablets is over one hour. Almost half (46.6%) would
China programmatic ad spend to reach $11 billion in 2016
Programmatic digital display ads spending in China will grow by 70% in 2016 to USD 11.05 billion according to eMarketer.
China DSP market to reach $7 billion in 2018
China DSP market is estimated to reach RMB 23.5 billion (USD 3.47 billion) in 2016 according to iiMedia Research. And, mobile DSP market is to
Digital ad revenue forecast 2016-2018: Baidu, Alibaba, Tencent
China digital ad spend is to reach USD 41.66 billion in 2016, accounting for over 20% of global’s total digital ad spend according to eMarketer.
China online community overview 2016
Varieties of communities are built online and organized by companies, interest groups, or entrepreneurs in China. The most frequently used platforms of communications in the
What do China internet users share on social media?
76.2% China internet users share on social media while 21% only read the shared content and never share, according to a survey by Penguin Intelligence.
62% China advertisers consider data management platforms very important
62% advertisers in China think data management platform is very important, according to a survey conducted by Nielsen.
WeChat Moments new ad format: local ads
WeChat launched local ads, a new ad format on WeChat Moments this week targeting local merchants with lower ad budget requirement.
Social accounts for only 8% of China digital advertising revenue in 2016
With a cumulated amount of US$22.8 billion in 2016, the US, China and Europe cover 86% of the global social media advertising market.
Government tightening online advertising regulations in China
From September 1, the “Internet Ad Interim Measures,” issued by the State Administration for Industry and Commerce of China will come into effect.
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic