60% of China’s media spend will be on mobile by 2021
Mobile will become China’s largest advertising spend channel according to eMarketer. About 60% media spend will be on mobile platforms by 2021, accounting for 82%
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
WeChat Ads Exchange for Official Accounts
With the mutual selection mechanism, advertisers can select appropriate WeChat publishers on Official Accounts to reach broader user base based on marketing needs, user experience,
China mobile social app Momo revenues increased by over 5 times in Q4 2016
Total net revenues of mobile social app Momo were $246.1 million in Q4 2016, an increase of 524% from $39.5 million in Q4 2015.
WeChat enhancing photo sharing with new annotation feature
WeChat added a photo annotation feature in the latest version of WeChat 6.5.5 for iOS or WeChat 6.5.4 for Android.
China Email Marketing Campaigns Overview in 2016
The number of China enterprise email users was estimated to reach 112 million in 2016 and is expected to reach 135 million in 2017 according
China mobile music apps users overview 2016
Kugou Music, QQ Music, Kuwo Music were the top three mobile music apps by total number of downloads in 2016 with 28.4%, 16%, and 13.9%
Weibo monthly active users grew to 313M in Q4 2016
Weibo’s monthly active users (“MAUs”) grew 33% year over year to 313 million in December 2016, 90% of which were mobile users according to Weibo
China digital marketing focus of advertisers in 2017
More than 80% advertisers said they would increase their digital marketing budget in 2017 with an average increase of 15%; only 3% would reduce their
The rise of paid digital content in China
Tencent has recently confirmed the ongoing testing of a paid subscription platform for WeChat Official Accounts, which will soon be launched.
“Say It with Starbucks” available on WeChat
WeChat and Starbucks started strategic cooperation in Dec 2016, which made WeChat Pay available in stores of Starbucks. They started offering social gift cards in
Case Studies: Native Video Ads on WeChat Moments
Native video ads on WeChat Moments allow 6 or 15 seconds outer layer video clips; and, users can click to enter inner layer native promotion
China box office market saw slight growth to $6.4 bn in 2016
China’s box office market reached 44 billion yuan in 2015 with a growth rate of 48.7%; however, it just saw slight growth to 44.56 billion
Top WeChat stats and trends 2017
WeChat unveiled “WeChat Data Report” at the 2017 WeChat Workshop Pro Edition event in China. Let’s take a look at some WeChat data.
Alibaba adopting AR in hongbao campaign for Chinese New Year
Hongbao is an attractive tactic and often effective one for China internet companies to grow user base and engagement. And, it is one must-have activity
Check out mobile ads engagement in China in 2016
Mobile ads on social media and online video are the most engaging with the engagement rate of 34% and 28% respectively.
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic