Media & Entertainment

Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).

China’s Advertising Market Overview

According to the report released by CTR Media Intelligence, China’s overall advertising market increased 0.4% YoY in the first half of 2017. Compared to last

[CASE STUDIES] WeChat promotional pages

Since its launch in 2016, WeChat Moments advertising, with its full-screen immersive browsing, speedy load times, and other advantages, has been the tool of choice

China social media impact survey

Kantar’s social media report has found that Chinese respondents are generally happy with changes brought by social media. People born in 1990s (post-90s) showed more

CIW eBooks

eBook: Win Chinese Market with Content

[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and

eBook: China E-Commerce Factories

[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic

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