REPORT Digital screens wider and deeper influence in China
Consumers haven’t realized how deeply digital screens impact their daily lives, especially on weekdays according to Wavemaker. As Tier 3-4 markets’ usage has caught up,
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
China’s total ad spending expands by 4.3% in 2017
Ad spending in China finally returns to black after two years in decline: the total spending expands by 4.3% from 2016. The total rate card
Over 90% WeChat official accounts have no content with over 1,000 views
WeChat now hosts more than 14 million WeChat official accounts, used by companies, retailers, and brands to interact with the public.
Weibo has become the most important marketing platform for video contents
More than 70% of new TV dramas partnered with Weibo in the first half of 2017. The top 30 TV dramas accounted for 93% of
Digital spend to reach 57.2% in China in 2017
For the first time in history, digital ad spends surpassed TV in 2016 and accounted for half of total media budget according to “This Year,
WeChat Statistics Report Q3 2017; MAU reached 980 million
Last update: 15 Nov 2017 WeChat team released the WeChat Data Report 2017 showing 902 million average daily logged in users in September 2017, up
Mobile advertising market overview in China in H1 2017
Mobile advertising spends of internet services in China are the largest category in the first half of 2017, followed by Food & Beverage, IT products,
INSIGHTS Chinese fashion KOL pivot from marketing to direct sales
China’s fashion bloggers maximize their business value – from sashaying down the fashion walkways as models, designing their own clothing line, acting as brand ambassadors
China social media advertising and marketing market Q2 2017
China social media advertising and marketing market reached 7.62 billion yuan (US$1.15 billion) in Q2 2017 with an increase of 13.2% QoQ or 40.6% YoY.
REPORT Chinese Consumers Paying for Digital Knowledge 2017
This report takes a detailed look at the trend that more and more Chinese consumers pay for quality content online; and, it also shares some
China online dating market overview Q2 2017
China online dating market totaled 1.207 billion yuan (US$180 million) in Q2 2017 with a growth rate of 39.2% YoY or 21.9% QoQ.
Top video clip platforms in China in Q2 2017
Video websites in China, as elsewhere in the world, include both non-curated “integrated platforms” and curated “aggregators”. Aggregators generally provide topic-specific or otherwise selective content
China’s mobile live streaming market insights Q2 2017
Momo Live Video Service (Web version) Live streaming is experiencing rapid growth in China, fueled in part by a limited selection of entertainment media and
Adidas tests the waters with first Weibo Stories ad
Adidas recently released its first foray into Weibo Story advertising, a series of four short videos promoting a new product line. Climbing the learning curve
[CASE STUDIES] How Brands like Lancome Promoted Lipstick on WeChat Moments
In 2017, Saint Laurent, Lancôme, Dior, L’Oréal, and other top-of-the-line international makeup brands arranged WeChat Moments advertising during major holidays to publicize their own lipstick
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic