China search engine market in Q1 2018; 79% driven by mobile search [UPDATED]
The revenue of search engine market in China totaled 20.374 billion yuan (US$3.2017 billion) in Q1 2018, an increase of 29.21% year-on-year, led by Baidu,
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
Ad spending in China to grow 5.2% in 2018
GroupM China publishes its Spring 2018 edition of This Year, Next Year: China Media Industry Forecast report, estimating that ad spending in China this year
FMCG brands contributed an average of 4.0% of sales in China
By the end of 2018, the global media investment industry is set to be worth over US$550 billion, according to GroupM. With this number growing
How to use live streaming for successful marketing in China
In 2017, China’s online advertising revenue is expected to reach 400 billion yuan with a share of over 50% in the overall advertising market. Driven
The secret recipe of GQ’s WeChat success
By doing three things right, GQ’s China WeChat account has undergone a successful social media transformation.
China’s Movie Market Consumption 2018
China’s movie box office revenue hit 55.911 billion yuan in 2017, soaring to a greater height. The number of movie screens reached 50.8 thousand, more
How Gucci promotes its product via key opinion leaders (KOL) in China
Gogoboi, a fashion blogger who has exclusively released GIVENCHY handbags on Wechat, now works exclusively with GUCCI to launch the GUCCI 2017 Holiday series. On
How does Tencent’s QQ influence the young?
According to the Annual Report of CNNIC in 2017, Chinese netizens under 29-year-old account for 52.2% of total users. In terms of internet usage frequency,
[REPORT] China New Media Trend 2018
In 2017, a Chinese internet user spends on average 67 minutes per day reading the news. 14.6% of them spend over 2 hours per day.
Tmall vs JD.com on social media buzz
Chinese New Year is the most important festival in China. Shopping is an integral part of Chinese people’s celebration, and naturally, e-retailers were engaged in
Evolving cultural values in China and how brands can use them to switch on growth
Evolving cultural values and how brands can use them to switch on growth. Trend 1: Time lost and gained Cultural observation The last couple of
Weibo’s monthly active users reached 392 million in 2017
Weibo net revenues totaled $377.4 million in Q4 2017, an increase of 77% year-over-year, exceeding the company’s guidance between $355 million and $365 million.
China advertising market overview by channels 2017
China advertising market grew by 4.3% in 2017 after two years’ consecutive decline according to CTR. TV advertising market grew by 1.7% from -3.7% in
China video advertising market share Q3 2017, led by iQiyi and Tencent Video
The total transactions of China’s online video advertising market reached 13.4 billion yuan with an increase of 37.9% YoY or 8.2% QoQ in Q3 2017.
China digital marketing trend 2018; 18% increase in budget
China saw an average increase of 18% in digital marketing budget in 2018 according to AdMaster. 23% advertisers have a budget increase of over 30%.
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic