Top Chinese FMCG Brands 2023
Kantar Worldpanel, CTR’s partner in China, has unveiled its eleventh annual Global Brand Footprint Report, ranking brands in China’s rapidly changing consumer goods market for
China Internet Stats, Trends, Insights
Consumer Products
Find out China consumer stats insights including Chinese consumer behavior, china consumer price index, china consumer confidence, etc.
China household consumption trends
In 2022, the per capita consumption expenditure of the national residents in China was 24,538 yuan, a nominal increase of 1.8% over the previous year,
520 Day: China’s Modern Twist on Celebrating Love
What’s this “520 day” that intrigues many in China? The term 520, an abbreviation for May 20, denotes an unofficial Valentine’s Day in China. The
China’s CBDC Digital RMB App Launches Express Payment Function on WeChat Pay
The Digital RMB app, which is China’s CBDC, has recently launched an express payment feature on WeChat Pay. The app is currently in a pilot
Why are Chinese sportswear brands launching coffee products?
It is not new for Chinese shoe and apparel brands to get involved in coffee, tea, and even catering products and services. Earlier, some luxury
Health has become a top factor for Chinese consumers’ food purchase
Chinese purchase of food, detergent, and other necessities requires a high brand trust from customers and indicates characteristics of high purchase frequency and strong user
Top Chinese liquor brand Moutai starts selling ice cream
Selling ice cream in Maotai is not a fad, but a long plan. Maotai has initially launched three flavors of ice cream: original, vanilla, and
American coffee brand “Blue Bottle Coffee” opened its first store in China
On February 25th, the American coffee brand “Blue Bottle Coffee” opened its first store in mainland China. On the opening day, fans lined up to
China Digital Luxury Report 2021
China’s post-90s (those born after 1990) are expected to contribute to 46% of China’s luxury purchases in 2021, according to joint research by Tencent Marketing
Trending shopping attitudes of Chinese consumers
With the continuous improvement of income and consumption level, Chinese consumers are realizing their consumption influence on the brand and society. More and more Chinese
Chengdu Becomes the Largest Imported-Wine Market in China
JD Supermarket has released an imported wine consumption trends report this week with insights from Double 11 Shopping Festival, reflecting Chinese consumers’ enthusiasm towards imported
Exploring new ways to capture Chinese Gen-Z’s attention
Identifying proper styles of communication is critical in capturing Chinese Generation Z’s attention. Generation Zs value the way brands communicate and prefer particularly “young” and
Chinese Gen-Zs’ attention insights 2021
Attention is a scarce resource in today’s world. It has unique distribution patterns and characteristics. Only with proper methods, can brands capture, develop and manage
The secret behind the success of L’ORÉAL’s TikTok Super Brand Day
With China’s increasing domestic consumption demand, new domestic makeup brands are emerging and are introducing new product lines at a rapid pace, hoping to capture
An overview of China’s New Middle Class
Among the 200 million new middle class in China, the post-80s and post-90s account for 50.8% and 49.2% respectively, according to data from Questmobile. The
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic