Over 70% China cosmetics searches online are non-brand terms
In the past 12 months, the makeup industry search queries increased by 93% y-o-y; as of March 2016, the searches on mobile devices reached 86%.
China Internet Stats, Trends, Insights
Consumer Products
Find out China consumer stats insights including Chinese consumer behavior, china consumer price index, china consumer confidence, etc.
China social media users compared: Weibo vs WeChat vs Momo
Momo has the largest ratio of male users, accounting for 61.8%, while the female users of Weibo are majority (50.5%).
Privacy and security are top concerns in China’s sharing economy
Privacy exposure is the top concerns in China’s sharing economy according to a Tencent survey. And, the financial gain is the top gain to 70%
Chinese consumer confidence down but still strong in Q1 2016
Chinese Consumer Confidence measured at 105 in Q1 2016, a decrease of two points from Q4 2015 but still the sixth most confident country in
China Skincare Products Users Insights 2016
Retail sales in China’s skincare and cosmetics products market will grow at an average annual rate of 12.8% from 2016 to 2019, much higher than
Chinese Consumers More Selective on Spending Habits
Chinese consumers become more selective about where they spend their money, shifting from products to services, and from mass to premium segments; and they seeking
72% China Online Shoppers Keep Online All Day
72% China online shoppers keep online all day according to a recent survey conducted by Epsilon.
Chinese Women Bought US$31.39 Billion Cosmetics in 2015
Total retail sales of cosmetics reached 204.9 billion yuan (US$31.39 billion) with an increase of 8.8% in 2015. This was the first time that the
Retail Sales of China Consumer Goods Exceeded $4,573B in 2015
Total retail sales of consumer goods reached 30,093.1 billion yuan (US$4,573.5 billion) with an annual growth rate of 10.7% in China in 2015. Online retail
China Consumer Trends in 2016
Both traditional retail brands and start-ups are striving to convert consumers’ interests into a sustainable business in 2016. Customers want to see and experience the
China Post-90s Insights on Entertainment in 2015
Tencent released Tencent Entertainment Whitepaper several recently and highlighted entertainment activities of the post-90s. 211 million Chinese post-90s make up 15.4% of the total population
Chinese Male Shoppers Spent More on Large Purchases
China male consumers spent more on large purchases than female. 51% paid for over half of their online purchase on mobile end; and, mobile payment
45% Chinese Consumers Prefer to Know New Luxury Products via Videos
45% consumers prefer to watch videos to get new luxury products information, 27% prefer to watch products photo gallery, and 14% prefer articles or special
China’s Post-95s Mobile App User Insights 2015
The post-95s refer to the generation of Chinese citizens born between 1995 to 1999. Compared to the post-90s, the post-95s is more active, and more
China E-payment Reached $86.17 Trillion in Q3 2015
The third-party mobile payment transactions exceeded 2.42 trillion yuan (US$0.37 trillion) in Q3 2015 with an increase of 5.4% compared to the same period last
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic