Tencent officially launched WeStore on August 20, 2020, an online store mini program on WeChat.
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Alibaba’s DingTalk beat WeChat in total downloads amid coronavirus outbreak
The coronavirus outbreak is leading to the huge adoption of remote working in China. Chinese technology companies such as Alibaba, Tencent, and Baidu have long been technically ready for their staff to work outside the office. But, remote working to the majority workforces in China remains new and uncomfortable.
Apple’s iPhone 11 sales broke 100 million yuan in 1 minute on Double 11 2019
In the recent “Double 11 2019” shopping festival in China, Apple’s official flagship store on Tmall “Singles Day” transaction exceeded 7 times of last year’s full day sales in just 10 minutes. iPhone 11 broke 100 million yuan in sales in 1 minute.
Audi used competitor Infiniti’s creative in a video ad on WeChat Moments
Audi launched its video ad campaign on WeChat Moments earlier today. What’s interesting is that the video played is an Infiniti ad.
WeChat mini-programs can be accessed on Samsung phones outside WeChat
Mini programs competition is heating up with ByteDance building its own ecosystem on its leading apps short-video TikTok and news Toutiao. With Alipay and Baidu following closely, WeChat is stepping up its Mini Program game by going beyond the WeChat interface and partnering with hardware vendors like Samsung.
Reminder: Vlog trending in China
Vlog has become the new theme of user growth competition on several video platforms in China. One of the new players who recently joined the arena is iQiyi. iQiyi, whose main content is professional copyright videos such as movies, TV dramas and variety shows, has recently launched a Vlog application called “iQiyi Suike”, which is […]
Have you utilized live video broadcasting for your China e-commerce sales?
Live video broadcasting has proven to be a fun, engaging way to connect with followers and grow the audience. 78% of online viewers are watching video on Facebook Live as of 2018. In China, live streaming has stepped up the game and become a useful tool to drive e-commerce traffic and sales.
Quick Look: Marketing in China 2019
The number of China internet users exceeded 801 million with a penetration rate of 57.7% according to the latest data from CNNIC. Live broadcasting, short videos, and personalized content will continue to be essential parts of digital marketing strategies in 2019.
WeChat testing Nearby Restaurants feature with top level entry path
WeChat is testing a new feature allowing users to find nearby restaurants according to Yiou News. This feature locates on the top level menu, in parallel with WeChat Moments, People Nearby, Mini-Programs, etc.
WeChat just launched Search and Top Stories
WeChat launched Search and Top Stories sections in the updated WeChat iOS 6.5.8. These two sections are not yet available for Android smartphone users.
WeChat Mini-Program saw faster growth of daily active users
Launched in January 2017, WeChat Mini-Program (WMP) has definitely attracted a lot of attentions. The highest penetrations come from mobile payment and online video categories.
WeChat becoming a threat to Baidu in mobile search?
WeChat has included external sources in in-app search results pages (SERP) while it previously only searches chats, WeChat Moments, and Official Accounts. Some users start to see a “news” section in the WeChat SERP which includes external news sources.
Baidu cultivating quality content with Webmasters VIP Club
Baidu announced the drop of its separate news source database due to “technology upgrade on timeliness content identification”.
The rise of paid digital content in China
Tencent has recently confirmed the ongoing testing of a paid subscription platform for WeChat Official Accounts, which will soon be launched.
A Quick Guide for Baidu Mobile SEO
Mobile users are sometimes forced to initiate or download an app to continue viewing further content while visiting a web page via search engine, which can be quite annoying to users.