More than 87 million Chinese people watched the final between France and Croatia live. The 64 games attracted 440 million TV audiences, accounting for 34.15% of all Chinese TV audiences.
China FMCG sales growth hits 4.7% in Q2 2018
The growth rate of the fast-moving consumer goods (FMCG) in China accelerated during Q2 2018, with annual value growth hitting 4.7%, higher than 2.3% recorded in Q1 and also higher than 4.3% for the whole year of 2017. In the 12 weeks ending June 15, growth for modern trade channels (including hypermarkets, supermarkets, and convenience […]
iPhone X tops best-seller list for 8th month, but crisis looming
Apple loses No.1 position in NPS ranking in China, replaced by Vivo. The decline of iPhone’s NPS was mostly because many users were still using its various older models – apparently, Apple had failed in encouraging them to upgrade to its latest models. iPhone X continued to be the top-selling device, making up 5.3% of […]
Alibaba buys into Focus Media to find New Retail synergy
Alibaba buys into China’s leading out-of-home (OOH) marketing network which covers 150 cities and creates 500 million daily offline impressions. Alibaba Group announced on July 19 that it will pay US$1.43 billion for a 6.62% share of Shanghai-based Focus Media. It will also acquire another 5% interest in it within the next 12 months. Alibaba […]
China’s pharmaceutic industry after ‘Dying to Survive’
A hugely successful Chinese movie has brought China’s pharmaceutical industry into the spotlight. What changes might happen? Starting from June 30, the Chinese movie “Dying to Survive” became the social topic in China. The movie is based on a true story of how Chinese leukemia patients struggle to buy generic drugs from India because they […]
[REPORT] China Shopping Behavior 2018; value growth of FMCG rebounded
For the first time since Kantar started tracking China’s shopping behaviors six years ago, the rate of total value growth increased over the previous year, from 3.6% in 2016 to 4.3% in 2017. In many ways, the “two-speed” phenomenon still exists, but higher speeds are now more prevalent, driven by premiumization. High-speed categories are steadily […]
China’s FMCG sales bounce back to rare double-digit growth
For 12 weeks ending May 18, 2018, consumer spending on FMCG in China grow by 10.0% compared to the same period last year. Hypermarkets, supermarkets, and convenience stores are showing strong signs of recovery. Consumer spending grew by 10% YoY.
Riding on the craft beer boom in China
China’s craft beer market is growing by 40% annually. Find out some main trends of the category. The 2018 FIFA World Cup is well underway in Russia. The timezone difference is much more favorable for Chinese fans compared with previous tournaments, as most games happen during evening prime time in China. It has also become […]
How would China’s tariff cuts on imported cosmetics products affect brands?
The Chinese government announced on May 30 that it will significantly lower import tariff on many consumer goods. Among them, the average tariff rate for detergents, cosmetics such as skin care and hair care products, and some medicine and health products will be cut from 8.4% to 2.9%.
Celebrity-based ad campaigns: what are the pros and cons in Chinese market?
31% of TV ads feature celebrities in China, however, using a celebrity does not guarantee effective advertising. Celebrity-based campaigns can be very effective. The Snickers “You’re not you when you’re hungry” campaign won a Cannes Lion Creative Effectiveness award.
China’s FMCG sales growth decelerates in Q1 2018
China’s growth of FMCG sales is weaker in Q1 2018 compared with previous quarters, while new retail accelerates the online and offline integration. Kantar Worldpanel reports that the fast-moving consumer goods (FMCG) market in the first quarter of 2018 was relatively weak with value growing by just 2.3% in the latest 12 weeks compared to […]
Xiaomi making promising start in Europe
Chinese smartphone brand Xiaomi, which is making debut in Europe, earned 4.4% of sales market share in five major European markets in Q1 2018, ranking No.4, according to latest smartphone OS data from Kantar Worldpanel ComTech.
New energy vehicle trends from 2018 Beijing Auto Show
New energy vehicle is the hottest theme of this year’s Beijing Auto Show. Kantar TNS Auto expert summarizes major trends in this sector.
Ad spending in China to grow 5.2% in 2018
GroupM China publishes its Spring 2018 edition of This Year, Next Year: China Media Industry Forecast report, estimating that ad spending in China this year will grow 5.2% to reach 585.8 billion yuan.
FMCG brands contributed an average of 4.0% of sales in China
By the end of 2018, the global media investment industry is set to be worth over US$550 billion, according to GroupM. With this number growing and fast-moving consumer goods (FMCG) brands making up a quarter of that spend, understanding the impact of advertising is crucial.