China Internet Watch

China Internet Stats, Trends, Insights

Incitez China

Insights on China’s Top Search Terms in 2013

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What did Chinese search for in 2013? As the dominant search engine in China, Baidu’s search data will no doubt shed some light on China’s culture, top events and user behaviors; and, based on top search terms in selected categories from Baidu, this post aims to provide you some insights.

26 Charts to Tell You China Mobile Internet Development

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Baidu published its third quarter mobile internet development report recently, according to the report, Android daily active users reached 270 million. Growth rate in 2013 slowed down, due to seasonal factors, Q3 quarterly growth rate climbed back to 13%.

WeChat Payment and Alipayment Wallet Strike

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These days the smoke of the war between Alibaba and Tencent was very thick. Wechat payment was regarded as the last key element to O2O. In fact, from the insiders’ perspective, Alipay has always been the rich handsome guy. Nowadays, Alipay could not stay calm anymore, which illustrated that WeChat payment came with full preparation.

Baidu’s New Tool Aims to Improve PPC Conversions

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Recently Baidu launched a new tool, conversion bid tool to improve PPC advertising conversions on Baidu. Conversion bid tool predicts the conversion rates of different traffic by calculation. It could set a higher bid for the higher conversions to get more clicks and conversions, and set a lower bid for the lower conversions to avoid the […]

Sohu Reached 140m Mobile App Users in Q3 2013

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Sohu announced its Q3 finance report on October 28, 2013. The total revenue reached USD 368 million, 29% more than that of 2012 and 9% more than Q2 2013. Sohu Q3 revenue from advertising was USD 125 million, 60% more than 2012, and 25% more than Q2 2013. Sogou’s revenue reached USD 57 million, with […]

Alibaba Yu’E Bao Fund Size Hit 55.6 Billion Yuan

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By the end of September 2013, Yu’E Bao Tianhong Asset Management fund reached 55.6 billion yuan (USD 9.08 billion), the largest fund in China market. The total fund size of Tianhong Asset Management had increased 4 times. Yu’E Bao fund reached 4.24 billion yuan (USD 693 million) in Q2 2013, growing by 1211.33% in Q3. […]

China Soical Marketing For B2B Enterprises

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In China, social marketing began in 2010, when Sina Weibo users hit 200 million. First, Sina Weibo platform had been developed for a while then, and a lot of enterprises were willing to enter the platform. Second, Sina Weibo opened its API (Application Program Interface) to third-parties, and they could develop Weibo apps. As for […]

Tips for Reaching China Rural Consumers for E-commerce Marketing

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In China’s fifth or sixth tier cities, the total number of online shopping users in the first half of 2012 doubled, especially in sixth-tier cities, the growth rate reached 150.6%. In 2012, the number of online paying users in fourth-tier cities grew by 64%, and the total online payments amounts increased by 68%, surpassing that of the […]

VIPShop: China’s First Profitable B2C Website

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Vipshop.com, which is not well known in China’s e-commerce field, got the public’s attention because its stock price shockingly soared 10 times more than last year. What’s the secret? Vipshop achievement was very amazing, up to now, it had generated profits three quarters in a row. Other B2C players like JD.com and Dangdang are still struggling to […]

Wechat 5.0 Public Account Operation Guide

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After Wechat 5.0 was launched, the Wechat public account is now separated to the subscription account and the service account. Service account can only send a message in a month, many people may ask, how to operate Wechat service account? Wechat service account was almost deprived of group sending function, which was really a big loss. […]

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