Baidu published its third quarter mobile internet development report recently, according to the report, Android daily active users reached 270 million. Growth rate in 2013 slowed down, due to seasonal factors, Q3 quarterly growth rate climbed back to 13%.
WeChat Payment and Alipayment Wallet Strike
These days the smoke of the war between Alibaba and Tencent was very thick. Wechat payment was regarded as the last key element to O2O. In fact, from the insiders’ perspective, Alipay has always been the rich handsome guy. Nowadays, Alipay could not stay calm anymore, which illustrated that WeChat payment came with full preparation.
Baidu’s New Tool Aims to Improve PPC Conversions
Recently Baidu launched a new tool, conversion bid tool to improve PPC advertising conversions on Baidu. Conversion bid tool predicts the conversion rates of different traffic by calculation. It could set a higher bid for the higher conversions to get more clicks and conversions, and set a lower bid for the lower conversions to avoid the […]
Taobao Total Sales Reached USD 5.7 Billion on One Single Day
Chinese “Single Day” Double 11 shopping carnival had just past, Alibaba made another record on November 11 2013: total transaction in a day hit 35 billion yuan (USD 5.71 billion).
Sohu Reached 140m Mobile App Users in Q3 2013
Sohu announced its Q3 finance report on October 28, 2013. The total revenue reached USD 368 million, 29% more than that of 2012 and 9% more than Q2 2013. Sohu Q3 revenue from advertising was USD 125 million, 60% more than 2012, and 25% more than Q2 2013. Sogou’s revenue reached USD 57 million, with […]
Alibaba Yu’E Bao Fund Size Hit 55.6 Billion Yuan
By the end of September 2013, Yu’E Bao Tianhong Asset Management fund reached 55.6 billion yuan (USD 9.08 billion), the largest fund in China market. The total fund size of Tianhong Asset Management had increased 4 times. Yu’E Bao fund reached 4.24 billion yuan (USD 693 million) in Q2 2013, growing by 1211.33% in Q3. […]
China Soical Marketing For B2B Enterprises
In China, social marketing began in 2010, when Sina Weibo users hit 200 million. First, Sina Weibo platform had been developed for a while then, and a lot of enterprises were willing to enter the platform. Second, Sina Weibo opened its API (Application Program Interface) to third-parties, and they could develop Weibo apps. As for […]
Tips for Reaching China Rural Consumers for E-commerce Marketing
In China’s fifth or sixth tier cities, the total number of online shopping users in the first half of 2012 doubled, especially in sixth-tier cities, the growth rate reached 150.6%. In 2012, the number of online paying users in fourth-tier cities grew by 64%, and the total online payments amounts increased by 68%, surpassing that of the […]
VIPShop: China’s First Profitable B2C Website
Vipshop.com, which is not well known in China’s e-commerce field, got the public’s attention because its stock price shockingly soared 10 times more than last year. What’s the secret? Vipshop achievement was very amazing, up to now, it had generated profits three quarters in a row. Other B2C players like JD.com and Dangdang are still struggling to […]
China Online Marketing Calendar for Q4 2013
We created China online marketing calendar for the last quarter of 2013 including September to help you better plan your online campaigns for Q4, 2013.
Wechat 5.0 Public Account Operation Guide
After Wechat 5.0 was launched, the Wechat public account is now separated to the subscription account and the service account. Service account can only send a message in a month, many people may ask, how to operate Wechat service account? Wechat service account was almost deprived of group sending function, which was really a big loss. […]
Chinese Consumers Willing to Pay $486 for iPhone 5C
Morgan Stanley analyst Katy Huberty did a survey of Chinese consumers how much they are willing to pay for a new iPhone. She found that people were willing to pay $486 (RMB 4,000) for the iPhone 5C.
1.05M Chinese Millionaires Want Good Health Most, 80% on Wechat
Hurun Research Institute last week released the GroupM Knowledge-Hurun Wealth Report 2013 that analyses China’s wealthy people broken down according to their regional distribution across China, as well as their investment, consumption preferences, and how they use the media.
China Online B2C Market Surpassed 30% of Total Online Shopping
According to iResearch,Chinese online transaction market scale reached 352.1 billion yuan (USD 57.52 billion), with a year-on-year increase of 36.6%. B2C has surpassed 30%, increasing 10% compared to last year. Tmall is leading B2C market, with 51.3% online market share in Q2, while Jingdong tops independent sales B2C market with 43.4% share.
Mobile QQ and Wechat Own Over 60% of IM Accounts in Q1 2013
According to Enfodesk, the top three mobile IM in China by total number of cumulative accounts are mobile QQ with 38.07% market share, Weixin (Wechat) with 27.97%, and Fetion with 18.37%.