China mobile search advertising only represented 13.1% of total search advertising click share, according to Marin Software’s latest annual report.
Wechat Launched Wechat Shop Feature for Verified Wechat Official Accounts
Wechat added a new feature yesterday for its public account platform to enable verified Wechat Official service accounts, who have integrated Wechat payment, to set up online shop easily.
Case Study: Xiaogou Electronics’ Success on Taobao
Xiaogou Electronics was founded in 1999, becoming one of the successful companies who made a success on Taobao/Tmall, successfully transforming its traditional business to e-commerce operation.
China Online B2B Market Update in 2013
China’s online B2B market reached 16.98 billion yuan with total transactions exceeding 7 trillion yuan.
Wechat Restricting Total Number of Friends to 5,000
Besides setting up a Wechat official account, many businesses in China set up personal Wechat account for business purpose. Tencent closed personal accounts who had more than 20,000 friends some time ago and just decreased the limit to 5,000 this week, discouraging the use of personal account for business purposes.
PwC: 77% Chinese Buying Products on Mobile Phones
77% correspondents said “yes” when asked whether they used mobile phones to buy products, much higher than the global average of 43% according to a PwC survey.
Status of China’s Professional Social Networking Market
The total number of business social networking users in China was only 3.7 million in 2008 but experienced high growth rate last year to over 31 million according to iResearch January data.
Amazon Investing USD 20M in China’s Online Food Retailer Yummy77.com
Amazon announced its investment of USD 20 million in China’s online food retailer Yummy77.com. Amazone entered Chinese market ten years ago with the acquisition of Joyo.
How Chinese Online Shoppers Engage with Brands on Social Media
In a study by Waggener Edstrom, Chinese online shoppers are most likely to say obtaining information about products and services tended to be number one way they engage with brands on mobile.
China’s Top Mobile Social Apps by Time Usage
Wechat is the number one social mobile app in China in terms of effective usage time, followed by Sina Weibo, Qzone, Baidu Tieba and Renren app according to iResearch data in April 2014.
China Top B2C Websites Market Share in Q1 2014
China’s total online shopping revenue in B2C market reached 181.92 billion yuan (USD 29 billion) in the first quarter of 2014, up by 44.6% compared to the same period in the previous year, with much faster growth than C2C market (up 18.3%) according to data from Chinese research company iResearch.
Top 10 Internet Companies by Ad Revenue in Q1 2014
China’s online advertising market in the first quarter of 2014 reached 29.53 billion yuan (about USD 4.7 billion), down 14.3% from the previous quarter but up 53.1% compared to the same period in the previous year, according to iResearch.
Chinese Outbound Travelers Reached 100 million in 2013
According to People’s Daily report on January 9, 2014, in 2013, Chinese outbound travelers reached 97.3 million, with 14 million more travelers than 2012. It was estimated to break 100 million in 2014.
Shanghai Launched Cross-Border B2C E-Commerce Platform in FTZ
Shanghai Free Trade Zone officially launched cross-border e-commerce platform kuajingtong.com on December 28, 2013. It is the first cross-border e-commerce enterprises granted by Chinese government as the government supports cross-border shopping.
Insights on China’s Top Search Terms in 2013
What did Chinese search for in 2013? As the dominant search engine in China, Baidu’s search data will no doubt shed some light on China’s culture, top events and user behaviors; and, based on top search terms in selected categories from Baidu, this post aims to provide you some insights.