Momo, one of China’s popular mobile social networking app, launched its advertising platform for off-line retailers.
Wechat Added Banner Ads Option for Wechat Advertising Platform
Wechat just added image banner ad format and an option to link to external site for advertisers targeting Wechat Official Accounts.
Wechat Official Account Backend Statistics
Wechat updated public accounts backend management with more statistics that can help marketers to better understand the quality of content and needs of the fans.
China Mobile Shopping Market Exceeded $27B in Q2 2014, 26.8% of Total Online Shopping Transactions
China mobile shopping market total transactions reached RMB168.39 billion (US$27.3 billion) in the second quarter of 2014, representing 26.8% of total online shopping transactions in the same period in China, an increase of 24.6% compared with the first quarter.
China Online Shopper Spent $12.5 Billion Buying from Oversea E-tailers
Some Chinese shoppers buy products on oversea online retailers, which will be delivered directly to their Chinese address. These group of users are commonly known as Haitao in China.
Weibo Launched Paid Content & Buy-Me-A-Coffee Features for Premium Publishers
Weibo.com has been encouraging high quality user generated content with We Media Project which it can offer to the users to be a more valuable platform and it can monetize as well. Qihoo 360?s Wemedia platform has also fully integrated with Weibo WeMedia.
Chinese Users Displayed Highest Level of Engagement with Brands on Social Media
Chinese users displayed the highest level of engagement and interactions with brands on social media, according to PwC research.
China E-commerce Channel Penetration Reached 32%; More FMCG Categories Seeing Fast Sales Growth
Kantar Worldpanel reports that the e-commerce channel penetration has now reached 32% in latest 52 weeks up to June 13th 2014, a growth of +44% compared to 2 years ago.
Baidu Turning Baidu Tieba into Another Social Marketing Platform
Baidu announced its new plan for Baidu Tieba last Friday that it’s going to help enterprises connect with fans through Tieba online community on both PC and mobile. Baidu Tieba will invites enterprises, organizations and media to open official Baidu Tieba account, with support such as Tieba management access, data, search marketing and mobile technology […]
Chinese Buyers Purchased $22 Billion U.S. Properties in One Year
Over the 12 months ended March 2014, buyers from China purchased U.S. properties estimated at $22 billion in total value, approximately a quarter of total international sales according to Realtor.
China’s Tmall Selling Over 4,000 Global Brands
Tmall is re-positioning as a platform for premium brands and it has over 4,000 global brands having set up stores from over 45 countries according to Tmall official Weibo.
Qunar App: Top Travel Booking App with Over 100M Downloads
On Android platforms alone, Qunar Travel apps had reached 105.716 million times by this May being the first travel app exceeding 100 million downloads according to Jinlv Consulting, a research and consultancy firm for travel industry. Qunar mobile client ranked the best travel booking app by total number of monthly active users (5.077 million), according […]
Estee Lauder Tmall Sales in June Exceeded 10 Million
The turnover of Estee Lauder’s Tmall flagship store in June was nearly 10 million yuan, stimulating the off-line store sales at the same time. According to CCW.com.cn, there were a total number of close to one million visitors and over two million views on Estee Launcher Tmall store. Their products were bookmarked over 50 thousand […]
Baidu Launched Image Plus for Publishers to Monetize Images
Baidu Union, Baidu version of AdSense, launched a new tool for publishers to monetize images on their websites.
360 Search Gaining Over 28% Market Share
CNZZ, a well known internet data service provider in China and part of Alimama (which is under Alibaba Group), released its finding on China search engine usage. It shows that Qihoo 360 search now has a usage rate and market share of 28% this Jun.