China Internet Watch

China Internet Stats, Trends, Insights

Incitez China

Top 10 China Consumer Electronics Brands by Online Ad Spend in August 2014

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In August 2014, total online advertising spend of consumer electronic brands exceeded RMB92.93 million (US$15.14 million) in China. Among all the consumer electronic brands, Haier spent RMB18.83 million ($3.06 million) on online advertising in August, ranking first, followed by Siemens and Nikon according to data from iResearch.

FMCG Growth in China Recovered to 6.9% in Q3 2014

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Kantar Worldpanel reports 5.7% value growth for China’s FMCG market for the latest 52 weeks up to Sep 5th 2014 which remains low in comparison to historic levels. FMCG growth recovered to 6.9% in Q3 2014, higher than both Q2 (4.7%) and Q1 (4.6%).

Alibaba Invests $50M in Smart Remote App Peel

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As part of Alibaba Group’s “live @ Alibaba” vision to diversify the company’s products and services and become central to the everyday lives of consumers, it invests $50 million in smart remote app Peel.

China Print Advertising Market Insights in Q2 2014

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In Q2 2014, China total print advertising spend was about RMB14 billion ($2.28 billion), a decrease of 11.4% from the same period in 2013 according to Print Ads Report in Q2 2014 published by Meihua.info. In Q2 2014, the number of total print advertisers was 19,884 with a decrease of 14.6% from same period of 2013. […]

Weibo Sold Over 60,000 Cars Worth $1.5B within 14 Days

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During 14 days’ promotion on Weibo, a total number of over 60 thousand cars were ordered with a total worth of over RMB9.2 billion (US$1.5 billion). Over 30 brands, including Benz and BMW, of about 100 models were available for order on Weibo, all of which were below market price. Weibo deployed three main promotion […]

China’s Top 4 Online Travel Companies Compared

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China’s traveling industry is booming these years. With various choices of travel companies, Chinese people are more enthusiastic about traveling ever than before. Among all online travel companies in China, Qunar.com, Ctrip, eLong and LY.com are the most popular ones by total number of reached users nowadays.

How Much is CPC on Baidu Compared With Google in China?

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Digital marketers who’s familiar with Google paid search, or PPC, may wonder how much it costs per click (CPC) on the dominating search engine in China, Baidu. Here is the a comparison of CPC in ten industries between this two search engine’s paid search service in China according to

Baidu Ice Bucket Update: Algorithm Change for Mobile Search

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Baidu Ice Bucket is a change to Baidu’s mobile search results ranking algorithm that is first released on 25 August 2014. Baidu announced a new algorithm last week for Baidu mobile search results called Ice Bucket Algorithm, aiming to hit low quality sites and pages for mobile search.

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