Internet penetration rate in China’s rural areas is only 19% compared with 76% in tier-1 and tier-2cities, and 47% in tier-3 and tier-4 cities. However, over 60% of China’s rural digital consumers are e-commerce users who are just as active online as their urban counterparts according to a recent McKinsey research.
Only 16% Mobile Researchers Bought on the Spot Browsing Retail Store
McKinsey’s 2014 survey finds that China’s showrooming effect, where shoppers browse in stores but buy elsewhere, has become particularly intense for the 30% of consumers who carry out mobile research while inside a store.
China Mobile Marketing Market 2014-2017
According to data of EnfoDesk, the total transaction value of China mobile marketing market was RMB47.22 billion (US$7.67 billion) in 2014 with an increase of 251.7% from the same period of 2013.
WeChat Added Cash Reward Feature for Official Accounts
WeChat quietly launched a cash reward feature for WeChat official accounts yesterday. Also this month, WeChat launched measure to fight plagiarism on official accounts posts.
China Social Media Reaching Younger, and Lower Tier Cities
China social media is now used by more age groups, by fewer educated people and by people in smaller cities according to Kantar Group.
WeChat Launched Measure to Fight Plagiarism on Official Accounts
To improve content quality and encourage original content, WeChat announced punishment rules last week for plagiarism on WeChat official account platform.
Over 70% China Tablet Users Use Tablets on A Daily Basis
Over 70% China tablet users use tablets on a daily basis for an average 1.9 hours per day according to a Tencent research.
Utilize Baidu Image Network for More Traffic
Baidu launched “image network” in early December 2014. Baidu image network is a platform for sites, agencies, applications and other image related third parties, other than an advertisement network.
False Prosperity Behind Double 11: Refund Rate Increased to 69%
On double 11 of 2014, Alibaba’s transaction value exceeded RMB57.1 billion (US$9.28 billion) which created a new record. However, there is false prosperity behind Double 11 in 2014.
Alibaba acquired AdChina, a leading integrated internet advertising platform
Alibaba has completed the acquisition of AdChina, an integrated advertising platform in China according to Tencent Tech News.
Samsung Share in China Down from 22% to 12.5% in 2014
Samsung’s market share in China was down from 22% to 12.5% in 2014, according to Silicon Valley investor Benedict Evans on Twitter.
How Wechat Moments Are Used As Sales Channel in China
Wechat Moments are now crowded with news about various products posted by individuals in China who are now making use of Wechat Moments to promote their products to their friends. iTongji.cn conducted a survey about product sales on Wechat Moments in China and here are some insights on how Wechat Moments are being used as a […]
Qihoo 360 Revenues Doubled, 495M MAUs in Q3 2014
Qihoo 360 Technology reported revenues of $376.4 million, a 100.3% increase from $187.9 million in the third quarter of 2013.
China Search Engine Market Share in Q3 2014
In Q3 2014, total transaction value of China search engine market was RMB16.45 billion ($2.67 billion) with increase of 11.7% quarter on quarter and 50.6% year on year according to data from iResearch.
Tencent QQ MAUs 820M, Wechat MAUs 468M in Q3 2014
Tencent’s total revenues were RMB19,808 million (USD3,220 million) in Q3 2014, an increase of 28% YoY. Profit for the period was RMB5,676 million (USD923 million), an increase of 46% YoY.