Double 11 (11 Nov) are not the only online sales promotions in China. Mid-year promotion is also an important campaign for China’s e-commerce platforms such as Tmall and Jingdong.
Weibo MAUs 198 Mln in Q1 2015, Up 38% YoY
Weibo monthly active users were 198 million in March 2015, up 38% YoY according to Weibo’s financial results for Q1 2015.
WeChat to Launch Themed Campaign on China Children’s Day
WeChat (Weixin) has recruited advertisers for Moment ads on June 1 Children’s Day in China according to ebrun.com. WeChat has tight control on WeChat Moments ads, trying to unify theme and slogan. From WeChat main nostalgic creative point of view, recalling users’ childhood memory can undoubtedly resonate with old brand advantage.
Sogou Mobile Search Traffic Jumped 130% in Q1 2015
Sogou, one of the top three search engines in China, revenues were US$116 million, up 66% YoY and down 3% QoQ according to Sohu’s financial results.
JD Worldwide Challenging Alibaba’s Tmall Global
Jingdong launched JD Worldwide last week providing imported goods from Japan, Korea, the U.S., Australia, UK and etc. In the mean time, eBay Overseas Featured channel has also launched on the new website.
WeChat Launched “Shake – Nearby” Platform Targeting O2O Market
WeChat team launched “Shake – Nearby” platform on 12 April 2015 to merchants targeting China’s O2O market.
Baidu, Sogou among Top 5 Biggest Search Engines in the World
eMarketer estimated that in 2015, the total spend of digital advertising in the world will exceed US$170.85 billion according to its report released on 31 March 2015. Baidu and Sohu ranked the second and fourth respectively in the top 5 biggest search engines by revenue in 2014.
China to Overtake U.S. As the Biggest Business Travel Market in 2017
“In 2014, total direct investment in China travel industry exceeded RMB705.3 billion (US$114.94 billion), which settled 88.5 million people’s employment, representing 11% of total employment in China”, said by Shao Qiwei, the former head of China Tourism Administration. China’s travel market is expected to accept 6 billion person-trips by 2020.
QQ, WeChat and Qzone Stats in 2014
Tencent’s total revenues in 2014 were RMB78,932 million (USD12,899 million), an increase of 31% YoY. Profit for the year was RMB23,888 (USD3,904 million), an increase of 53% YoY. Net margin increased to 30% from 26% last year.
China Search Engine Market Overview in 2014
In Q4 2014, total transaction value of China search engine market was RMB16.26 billion (US$2.63 billion) with an increase of 3.7% from the third quarter. In 2014, total transaction value exceeded RMB57.14 billion (US$9.25 billion) with an increase of 45.2% YoY according to data of EnfoDesk.
Mobile Contributing to Over Half of Weibo Ad Revenue in 2014
Weibo Q4 2014 net revenues increased 47% year over year to $105.2 million, 83.8% from advertising and marketing ($88 million) according to Weibo released financial results.
Baidu Post Bar More MAUs Than Weibo in Jan 2015
The number of total active users of Baidu Post Bar was 200 million in January 2015, which was 1.27 times of Sina Weibo’s MAUs according to the latest report of We Are Social. Baidu Post Bar was more competitive in user stickiness in January 2015.
Apparel: Most Popular Category Among China Online Shoppers
Apparel is the most popular product category for China online shoppers according to McKinsey. And, the most frequent online purchases are packaged and fresh food.
Over 60% of China’s Rural Internet Users are Online Shoppers
Internet penetration rate in China’s rural areas is only 19% compared with 76% in tier-1 and tier-2cities, and 47% in tier-3 and tier-4 cities. However, over 60% of China’s rural digital consumers are e-commerce users who are just as active online as their urban counterparts according to a recent McKinsey research.
Only 16% Mobile Researchers Bought on the Spot Browsing Retail Store
McKinsey’s 2014 survey finds that China’s showrooming effect, where shoppers browse in stores but buy elsewhere, has become particularly intense for the 30% of consumers who carry out mobile research while inside a store.