China internet advertising market has entered a mature stage in 2015. Marketing on Weibo and WeChat has been one of the most effective methods to promote brands and companies in China in 2015.
China Online Retail Market Totaled US$143.5B in Q3 2015
China’s online retail market reached 945.1 billion yuan (US$143.5 billion) with a growth rate of 45% in Q3 2015 according to Analysys. The growth rate was lower compared with the previous quarters in 2015.
6 Million Chinese Travelers Meant 1.6% of Korean GDP in 2015
China’s travel market reached a total number of of 4.12 billion person-trips in 2015 according to China National Tourism Administration. China’s domestic travel market exceeded 40 million person-trips contributing over 4 trillion yuan (US$0.61 trillion) for China.
China Internet Quick Overview for 2015
Chinese research company Analysis listed Baidu, Tencent, Sogou, Youku, Alibaba, Liebao, 360, Sohu, Google China, Weibo, Autohome, Letv, Netease, Sina, and Soufun as the most innovative companies in China’s online advertising market. Innovation capacity was mainly determined by manufacturers’ media operation capabilities, technical strength, and future monetization ability.
China Online Accommodation Booking Market in Q3 2015
China’s online accommodation booking market reached 24.983 billion yuan (US$3.89 billion) representing a QoQ growth of 27.98% and YoY growth of 82.16% in the third quarter of 2015 according to Analysys.
WeChat Offering “Friends-Shared Coupons” for Retailers
WeChat launched “friends-shared coupons” service last month with wihich coupons distributed on WeChat can be shared among friends. WeChat users can search for coupons their friends have through “coupons” service when dining, shopping or entertaining.
Mobile Accounts for 40% of China Online Video Ad Revenues in Q3 2015
China’s online video market reached 11.53 billion yuan (US$1.90 billion) with a growth of 31.9% QoQ and 62.7% YoY in the third quarter of 2015 according to iResearch. Online video advertising accounted for 56.3% of the total online video revenues, among which 39.9% of 2.59 billion yuan (US$0.40 billion) were from mobile.
Weibo to Offer Video Advertising in H1 2016
Sina Weibo announced to launch video advertising in the first half of 2016 as it seeks new revenue sources to maintain robust growth. The new advertising will appear in the users’ Weibo news feed with geographic and demographic targeting options. Video ads would display less than 10 seconds and will automatically play under Wi-Fi environment.
China Metropolis Women in 30s the Key to Cross-border Shopping
Female consumers aged between 30 and 39 years old in metropolis cities such as Beijing and Shanghai are the driving force of China’s cross-border online shopping market this year according to a survey conducted by the Voice of China.
Hong Kong: Only 14% on Online Advertising in Q3 2015
The advertising business admanGo’s survey data shows that internet advertising accounts for only 14% of total advertising spend in Hong Kong in Q3 2015.
Weibo MAUs Reached 222 Million in Q3 2015
Sina Weibo reported net revenues of US$124.7 million for the third quarter this year, compared to US$84.1 million for the same period last year. Advertising and marketing revenues for the third quarter of 2015 totaled US$105.9 million, compared to US$65.4 million for the same period last year.
Outbound Tourism Trend for Chinese New Year 2016
The number of Chinese outbound tourists reached 107 million person trips in 2014. More and more travelers tend to travel abroad during the holidays. The total number of China’s tourists is estimated to exceed 4.1 billion person trips in 2015.
Chinese Tourists to Indonesia Grow by 20.74% in First 8 Months of 2015
According to the United Nations World Tourism Organization, the number of global tourists grows 4% in the first 8 months of 2015. International tourists arrivals in Indonesia increased by 2.87%, and Chinese tourists to Indonesia grew by 20.74%.
WeChat Daily Active Users Reached 570 Mln in Sep 2015
Daily active Users of WeChat totaled 570 million in China in September 2015 according to Tencemt. Daily active users grew by 64%, compared with 49% in the same period last year. The majority of users were the post-90s and post-80s, and about 60% of users were the young generation from 15 to 29 years old.
China Online Travel Booking Users Overview Q3 2015
China’s domestic travel frequency has been gradually increasing based on Qunar’s data from January to September 2015.