China Internet Watch

China Internet Stats, Trends, Insights

Incitez China

China Internet Advertising Spend Bypassed Newspaper in 2011

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According to iResearch, China internet advertising total revenue reached 51.19 billion yuan (USD 8.11 billion) in 2011, up 57.3% from 2010 and exceeding total newspaper print ad revenue by 45.36 billion yuan. iResearch forecasts total internet advertising revenue would exceed 100 billion yuan next year (2013).

China Search Engine Market Summary for 2011

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Total revenue of China search engine market last year reached 18.78 billion yuan, up 11.7% from 2010. Baidu leads search engine market with a market share of 76.1% by revenue while Google’s down to 19.8%. Sogou and Soso expanded their market share to 2.3% and 1.4% respectively.

Baidu Launched Encyclopedia Digital Museum

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Baidu has launched the Baidu Encyclopedia Digital Museum to digitally display the collections of museums across the country. You can click the map tab, select the region and view a list of museums. You can then click on the museum’s name to view its collection, or visit its Baidu Encyclopedia entry. So far, only collections […]

Ratio of Visits: Sina Weibo v.s. Twitter

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Sina Weibo accounted for 1 in every 158 Internet visits in China last April. And, it’s growing very fast as shown above according to Hitwise data. This means that Sina Weibo accounted for about 1 in every 100 Internet visits in China, a platform marketers shouldn’t ignore in the overall digital marketing strategies. Also check […]

Baidu Integrates Transport Info In Search Results

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Just in time for China’s big holiday, spring festival, Baidu’s Box Computing initiative has come out with its real-time flight status inquiry service, integrated in the search results. When a user searches on Baidu using “flight number”?she can view the real-time flight status on top of the search results like the screenshot shown above. Similarly, […]

Charts: Internet Usage – HK v.s. SEA

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According to Nielsen’s report on Hong Kong digital behavior, 87% of Hong Kong consumers have used the Internet in the past 12 months, compared to neighboring markets such as Singapore (67%), Malaysia (38%), Thailand (31%), Philippines (30%) and Indonesia (19%).

Chinese Banks To Benefit from Internet User Data Leak

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The user IDs, passwords and email addresses of more than 6 million accounts registered on CSDN were leaked two weeks ago. You may want to check whether your account is already a public secret using Am I Hacked. However, Chinese banks will benefit from this attack as China Ministry of Public Security now requires that leading search […]

Top 10 Fast Growing Chinese B2C Websites in 2011

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According to iResearch, the fastest growing B2C website in 2011 by total number of orders is womai.com (owned by China National Cereals, Oils and Foodstuffs Corporation; or, COFCO), followed by vjia.com (owned by VANCL) and yaodian100.com.

Baidu Launched Open Beta Test Platform

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Baidu officially released its Open Beta Test Platform last Tuesday, a convenient “one-stop shop” for users interested in participating the latest Baidu products testing. Upon signing in, users will discover a personal center, a mission assignment square, an on-the-spot survey column, a gifts center, and an accomplishment column. Users can click on the button “receive […]

Beijing Administration Released Regulations on Microblogs

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Beijing Municipal government announced Regulations of Microblog Development today. Micrblogging websites in Beijing city administrative area and their users should comply with the regulations. The regulation requires microblog users to register their identities with authorities and forbids creating fake Weibo accounts.

China Public Holidays in 2012

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Chinese government agency has announced the public holidays in 2012 last week, which marketers should know for planning: New Year’s Day: 1-3 January (3 days), 31 Dec 2011 (Saturday) is a working day Chinese New Year: 22-28 January (7 days), Jan 21 (Sat) and Jan 29 (Sun) are working days Ching Ming Festival: 2-4 April […]

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