The number of new mobile users in China since February 2012, about 33 million, is almost equal to the entire population of Canada. China now has a total of 1,030,052 thousand mobile users, according to China’s Ministry of Industry and Information Technology.
Get Campaign Ready for China’s National Day Holidays
The most important holiday in 2012 is coming in four months—National Day and Mid-Autumn Festival together leave a total of eight days (starting from September 30 to October 7); how you allocate your budget in different media can make a big difference. Nielsen’s cross-media measurement panel in Shanghai has found that half of Shanghai households […]
Social Media Has Greater Influence on Chinese Purchasing Decisions
China has by far the world’s most active social-media population, with 91% of respondents saying they visited a social-media site in the previous six months, compared with 30% in Japan, 67% in the United States, and 70% in South Korea, according to a McKinsey survey results released this April.
China EDM Average Performance by Industry in 2011
Web Power, an email marketing service provider with a presence in China, shared some data of average EDM performance in China in 2011.
CHARTS: Credit Card Payment in China
China Banking Association recently released a study “Chinese Credit Card Industry Development Blue Book 2009-2011” showing that total credit card transactions in 2011 totaled 7.56 trillion yuan (about USD 1.2 trillion).
China Online Shopping Market in Q1 Reached 228.2 Billion Yuan
China’s first quarter online shopping transactions was 228.2 billion yuan, down 0.8% over the previous quarter but up 40.9% over the same period last year.
China Mobile Market Update for Q1 2012
The first quarter China mobile market in 2012 totaled 15.87 billion yuan (USD 2.5 billion).
China Online Travel Market Update for Q1 2012
Total online travel market revenue reached 440 billion yuan (USD 70bln) in the first quarter of 2012 in China, 78% of which went to air tickets booking and 13.8% to hotel booking. The total estimated revenue of China OTAs in Q1 was about 23%, down 0.5% from the previous quarter but up 20.4% on YoY […]
China Search Engine Market Share by Revenue Q1 2012
Analysis International, a China Internet research company, released search engine market data for the first quarter in 2012. Total revenue in Q1 has grown by 70.4% (YoY) to 5.53 billion yuan (USD$877 million) though it’s dropped by 4.7% compared to the previous quarter.
Sina Weibo Downstream Traffic in March 2012
7.7% of clicks on Sina Weibo shortened links went to Taobao last month, followed by Tudou, YouKu and Baidu.
Sina Weibo Launched A Platform For News Tips Submission
Sina Weibo launched a platform for Weibo users to submit news to any Sina news media partners. Sina Weibo users can click on the corresponding region of events, select a media and submit news tips. By default, the information will also be published through this citizen journalist’s Sina Weibo account unless she chooses not to.
China Will Have Nearly Twice the Number of Internet Users as the U.S. and Japan
According to Boston Consulting Group’s latest report “China Digital Generations 3.0”, China will reach an Internet population of over 700 million users—double the combined number of the U.S. and Japan. The same report predicts that China online retail sales will triple to more than $360 billion.
China Mobile Internet User Age Distribution
According to a recent iResearch survey, almost sixty percent of China mobile Internet users are between 18 to 34 years old and those below 18 also represent almost 20% of total China mobile Internet users. There are 356 million mobile Internet users in China according to CNNIC data released this January.
Market Share of Top Social Shopping Sites in China
According to Hitwise data released last month, Mogujie and Meilishuo are leading players in China’s social shopping websites. Downstream visits go to Taobao (over 17%) and Taobao Mobile (3.1%), followed by Baidu (2.12%) and Tmall (2.05%).
Over Half of Total iOS Devices in Beijing, Shanghai, Guangdong, Zhejiang & Jiangsu
Shanghai-based Stenvall Skoeld & Company calculated the iOS penetration rate (Apple’s iPhone and iPad, not including iPod touch) in all Chinese provinces and municipalities; and, their estimate puts the total number of iPhones and iPads in China at end of 2011 at 21 million active devices, distributed as shown above. More than half of all iOS devices […]