China online advertising will keep its steady growth until 2015, accompanying the growth of search ads. It is estimated that, in 2015, online ad market will reach 187.3 billion yuan (USD 30.08 billion) while search ads will reach 91.31 billion yuan (USD14.66 billion), accounting for nearly 50% of the online ad spend.
China’s Instant Messaging Users reached 1.21 Billion in Q3 2012
According to EnfoDesk, China instant messaging users reached 1.21 billion in Q3 2012, with the QoQ growth of 4.1% and YoY growth of 7.1% Reviewing the performance of China’s IM products from Q3 2010 to Q3 2012, key players are Tencent QQ, Ali Wangwang, Fetion and others.
Nearly 60% Taobao Shoppers Between 25-35 Year-old
Bachelor’s Day promotion was quite a carnival, attracting online shoppers in different age groups. China online users between 25 to 35 years old accounting for more than 50% in total are the main forces of online shopping in China.
China’s Professional Social Networking Users to Reach 100 Million
According to Sootoo.com, there are more than 70 million users on China’s professional social networking sites by the end of Nov 2012. The number of users has increased by 250% compared with 20 million last year. It is estimated that there will be 100 million professional social networking users in three months.
Chinese Netizens’ Preference on Weibo, SNS and LBS
Based on the analysis from Nielson, weibo users are more open and more willing to share than users on SNS and LBS. SNS users would like to show their true identity and thus less likely to accept friend request from strangers.
Renren Launched Timeline Feature
The newly launched Renren timeline does look like that of Facebook, where users can add stories being either text, photos, music or video. Users can also upload cover photos as well. Currently users who don’t like the timeline feature can switch back to the old interface.
Search Engine Market Update in Q3 2012
China search engine market reached 7.78 billion yuan (USD 1.25 billion) in Q3 2012, with the QoQ growth of 13.5% and YoY growth of 44.1%. China’s search engine market growth is slowing down as the growth rate is lower than 50% for the very first time due to a few factors: Affected by the macroeconomic […]
Penetration Rate of Weibo and SNS in China
Weibo is the most talked about social media channel in the last one year, followed by social networking sites like Renren. No doubt Sina Weibo should be the most critical channel to consider for most companies.
China B2C Market Update in Q3 2012
The General Slowdown of Online Shopping Market According to iResearch’s latest quarterly statistics of China online shopping market,total transactionss in Q3 2012 totaled 284.42 billion yuan (USD45.62 billion), with QoQ growth of 5.9% and YoY growth of 43.9%.
Market Share Comparison of China Online Ads
Based on the market share comparison in the chart above, we can easily see the fluctuation of three major ad forms, search engine ads, vertical search ads and brand graphical ads, respectively.
China’s Bachelor’s Day (Double 11): Big Online Shopping Day
What is the hottest word among Chinese netizens these days? It’s the “Bachelor’s Day Promotion”. Almost every netizen has got the invitation for this ceremony whether or not you are a bachelor. About Bachelor’s Day Promotion in China November 11th has become a special festival during recent years. With four characters of “1”, this date […]
Qihoo 360: A New Player in China’s Search Market
Qihoo 360, China’s biggest anti-virus vendor, launched a search engine “so.360.cn” on 16 August in public beta and soon became the second largest traffic source to many websites like chinaz.com and dxy.cn. Since 20 August, Qihoo has replaced the default search engine with its own on its directory site hao.360.cn and its own browsers. Due […]
China’s Mobile Ad Spending 2010-2016
China’s mobile ad spending as a percent of online ad spending is far lower than that of South Korea and Japan, according to eMarketer’s report in July 2012.
Baidu PPC Launched Android App & Performance Analysis
Baidu launched an Android app for its paid search platform where advertisers can check account balance, campaign performance; top up account, receive alert and optimize campaigns. The Android app is currently in limited beta; if you want to give it a try, contact your Baidu representative and tell her your mobile number (where the link […]
China Online Travel Booking Market Share Update for Q2
Ctrip remained the leader in China’s online travel booking market in the second quarter with 41.8% market share by revenue according to Analysis International’s latest report. iResearch’s Q1 data indicate the same amount of market share owned by Ctrip. eLong has shown strongest growth from 7.4% in Q1 to 13.2% in Q2.