Chinese news portal daily coverage reached up to 27.14 million users in January according to data from iResearch. People’s Daily is the largest news portal by total visitor reach covering 6.23 million Internet users or 2.6% of total.
China Online Display Ads Market 2012
Here comes the market research on China online display ads in Nov 2012 from Nielsen. Let’s take a look: Overview of Online Display Market In Nov 2012, there were 10079 advertising projects, 2455 advertisers and 22094 creatives, declining for 18.9%, 24.4% and 23.3% respectively when compared with the same period in 2011.
China Online Ads Market: Review and Prospect
Benefiting from the rapid development of e-commerce, China online ads market reached 14.53 billion yuan (USD2.33 billion) in Q3 2012, which is building its historical high.
China Internet Users Online Time Distribution
Here comes China Internet users online time distribution in recent 3 months from Baidu Tongji.
74% Chinese Netizens Acquire News Online
The latest Global Communication Market Report from the British Ofcom made a comprehensive research on consumers’ consumption and attitude toward communication services and products in the global market. The Overview of China 1. Population and Economic Elements With 1.3 billion population, China has a diversified population structure – 56 minorities, 14 languages and countless dialects. […]
Baidu Baike in 2012
If you ever benefited from utilizing the power of Wikipedia for marketing, you should realize the importance of Baidu Baike (Baidu’s Wikipedia). Take a look at the overview of Baidu Wiki made from official data released by Baidu:
China Mobile IM Active Users Reached 480 Million
In Q3 2012, China mobile IM active users reached 480 million, up by 9.8% compared with previous quarter. The top 3 IM software with most accumulated users were mobile QQ, WeChat and Mobile Fetion, with the market share of 37.54%, 23.19% and 21.00% respectively.
Top Referrals of China Search Engines
Navigation websites play an important role in contributing traffic to search engines as well as offering convinience for Chinese netizens. Let’s take a look of the top referrals of China search engines.
China Advertising 2012
2012 is the trouble times of Chinese advertising. Whether the food security crisis aroused by the toxicant capsules, Diaoyu Island incident or the hit of the Voice of China, we could see the influence of media. The Overview Statistics of China Advertising 2012 In 2012, the advertising market was more than 652.8 billion yuan (USD […]
Google Shuted Down Its China Shopping Search Engine
On Dec 12 last week, Google officially announced its decision to close down China shopping search engine. Previously, some media revealed that Google was going to inform its partners in China the closure of shopping search engine. Confirmation in received by Google on Dec 12.
Shenzhen Has the Highest Weibo Penetration Rate in China
A recently released Shenzhen Internet Development Research Report demonstrates that, Internet penetration in Shenzhen reached 76.8% and there are 7.97 million netizens there. This penetration rate is quite close with that of Japan, whose penetration is the highest in the world. The internet penetrations of Beijing, Shanghai and Guangzhou are 70.3%, 66.2% and 72.9%, respectively. […]
Top 10 Searches on Baidu in 2012
What are Chinese Netizens interested in 2012? Check out the top 10 searches on Baidu in 2012:
Two-thirds of China Social Media Users Follow Brands
Research agency InSites Consulting‘s survey in Q2 found that two-thirds of China internet users following brands on social media—the highest percentage among all surveyed countries. Survey respondents followed an average 6.7 brands each in China, comparing to 15.1 brands followed on average in the US.
China Search Market Growing to 48.7% of Total Online Ad Market in 2015
China online advertising will keep its steady growth until 2015, accompanying the growth of search ads. It is estimated that, in 2015, online ad market will reach 187.3 billion yuan (USD 30.08 billion) while search ads will reach 91.31 billion yuan (USD14.66 billion), accounting for nearly 50% of the online ad spend.
China’s Instant Messaging Users reached 1.21 Billion in Q3 2012
According to EnfoDesk, China instant messaging users reached 1.21 billion in Q3 2012, with the QoQ growth of 4.1% and YoY growth of 7.1% Reviewing the performance of China’s IM products from Q3 2010 to Q3 2012, key players are Tencent QQ, Ali Wangwang, Fetion and others.