The DSP (demand-side platform) advertising market of China reached 3.48 billion yuan (US$548.06 million), with YoY growth of 117.6% in 2014. In 2015, it is to reach 6.89 billion yuan (US$1.09 billion), with YoY growth of 97.9% according to a Chinese research company Analysis. As one of the future major digital advertising systems, DSP advertising […]
China Online Shopping Insights in 2014
In 2014, China’s online shopping users reached 55.7% of the total internet users. In the mean time, mobile online shopping market was booming in China, with an annual growth rate of 63.5%, 3.2 times higher than the overall online shopping market.
China Hotel Search Behavior Overview 2015
With the policy of “internet +” in China today, a large number of consumers tend to research the hotel information through online search engines, book or reserve hotels in OTA and hotel official websites, and share the experience in the social networking platforms. Chinese consumers’ demands are showed on the Internet; therefore internet data become […]
China Mobile Shopping Turnover Surpassed PC in Q2 2015
In Q2 2015, China’s online shopping market reached 872.54 billion yuan (US$136.77 billion), with a high level increase of 39.6%, which accounted for 12.3% of total retail value compared with 10% in 2014.
China Mobile Internet Trend 2015
China’s mobile internet develops rapidly, and mobile internet users in the four-tier cities begin to rise according to a recent report from TalkingData.
China Short-term Accommodation Market Overview 2015
The total number of China’s tourists was estimated to exceed 4.1 billion person-trips in 2015, and more travellers would choose short-term accommodations during their trips.
China Top 100 E-Commerce Companies in Q3 2015
China Internet Magazine released a list of top 100 e-commerce companies in China in Q3 2015.
How Popular is iPhone 6s in China?
China is increasingly important for Apple. In this third quarter of 2015, Apple sold 47.53 million sets of iPhone; iPhone brought US$31.4 billion revenue for Apple, more than 60% of total revenue. Apple needs to understand the real preferences of Chinese consumers to clearly get how to sell more iPhones.
Where Will China‘s Mobile Gaming Market Go?
By the first half of 2015, the number of China’s mobile gaming users totaled 365.5 million, which achieved a growth rate of 12.5% compared with the same period last year.
Trend of China’s Automobile Consumption in 2015
With the booming of the new emerging market, automobile has become less expensive, and the internet has brought an open platform which makes it more reachable to families. China Automotive Technology Research Center estimated last year that automobile sales volume will reach 25.5 million in 2015 and 35 million in 2020 with average annual growth […]
Chinese Outbound Tourism Insight in 2014
China is the world’s largest outbound tourism market and consumption market. Basing on the report initiated by China and surveyed by the World Urban Tourism Federation (WTCF), a total of 109 million Chinese person-trips visited foreign countries in 2014, among which the ratio of women was higher than men by 17 percentage points. The post-80s […]
China UnionPay Totaled 260 Million Usesrs in Aug 2015
According to the latest data from China UnionPay, as of 30 August 2015, the number of China UnionPay internet and mobile payment users has exceeded 260 million. China UnionPay online payment has become an important option for cardholders.
China Mobile Shopping in Counties Over $32.16B in 2014
According to AliResearch, in 2014, China counties mobile online shopping market exceeded 200 billion yuan (US$32.16 billion), with an increase of 250% YoY, far higher than the increase of online shopping value of the same period.
WeChat Offers 8 Solutions For Smart Devices
WeChat published eight solutions for hardware device integration, including air-conditioner, toys, routers, home appliance, television, recharge equipments, health care and wearbale devices.
Tough Road Ahead for Uber China
Uber China finished nearly US$1 billion financing from Baidu, China Credit Bank, and other large enterprises in China, which made its valuation approximately US$7.5 billion. However, this hasn’t been confirmed by Uber. Uber has also been financing, and the current valuation is about US$51 billion, surpassing the Chinese mobile phone manufacturers Xiaomi to be the […]