Established in 2001 as a subsidiary in China, Amazon China once went through a nosediving period. By building and promoting cross-border shopping strategy, Amazon China has begun to make some initial success in 2015.
Uber’s Rival Didi Had 250 Million Users in 2015
Didi, Uber’s China Rival, announced a total number of 1.43 billion orders in 2015 including taxi, private car, carpooling, bus, test drive, corporate service and other services. And, the total number of registered Didi users had reached 250 million by the end of 2015.
Mobile to Account for 31% of China Digital Ad Spends by 2017
Global advertising spends will reach US$579 billion with an increase by 4.7% by the end of 2016 according to ZenithOptimedia. The global advertising market has maintained a steady growth of 4% to 5% since 2011.
Chinese Male Shoppers Spent More on Large Purchases
China male consumers spent more on large purchases than female. 51% paid for over half of their online purchase on mobile end; and, mobile payment for virtual goods consumption increased by 6 percentage points higher in 2015 compared with the previous year according to China UnionPay.
China Free & Easy Trip Travels Insights in 2015
China’s outbound free & easy trip market reached 930 billion yuan (US$142.53 billion) with over 80 million person-trips in 2015. China’s domestic free & easy travel market totaled 3 trillion yuan (US$0.46 trillion) with 3.2 billion person-trips in 2015 according to Lvmama.
China Big Data Marketing Spends Surged to over $325.4M in 2015
China’s big data related marketing spends rose sharply last year with an increase by 153.0% YoY to over two billion yuan (US$325.4 million) in 2015 according to Chinese research company Analysys.
45% Chinese Consumers Prefer to Know New Luxury Products via Videos
45% consumers prefer to watch videos to get new luxury products information, 27% prefer to watch products photo gallery, and 14% prefer articles or special visits to know products according to the latest research of Mintel.
China-Russia Online Shopping Growing Fast in 2015
A total number of more than 60 China’s e-commerce websites entered Russia in 2015 including AliExpress, Jingdong, TradeEase and other start-ups according to Yandex.
These Quotes of Jack Ma May Conclude Alibaba in 2015
Alibaba went through all Jack Ma’s speeches in 2015, selected and released eight quotes from various occasions at the beginning of 2016. It indicates Alibaba’s past efforts in 2015 and future directions that you may want to refer to.
China’s Post-95s Mobile App User Insights 2015
The post-95s refer to the generation of Chinese citizens born between 1995 to 1999. Compared to the post-90s, the post-95s is more active, and more adventurous to accept new things. In general, a large part of the post-95s are students and their parents generally are post-70s.
44.4% Weibo Users Uses E-commerce Apps Every Day in 2015
Weibo was the most active social mobile app in China in 2015 with high user monthly coverage rate and long usage time according to TrustData. Monthly active users of Weibo was 222 million as of September 2015 according to Tencent and daily coverage rate of Weibo was 12.4% ranking first in mobile information apps.
China Top 10 Travel Apps in 2015
Top 10 travel mobile apps in China were Ctrip, Qunar, CY, Didi Travel, Tuniu, Kuaidi Travel, eLong, Airplane Butler, High-speed Rail Butler and Lvmama in 2015 according to www.ctcnn.com. More Chinese travelers are active on the mobile end than PC.
Weibo Users Insights 2015
Monthly active users of Weibo reached 227 million as of September 2015 with an increase of 33% YoY and daily active users reached 100 million with an increase of 30% YoY in Q3 2015 according to Weibo.
Companies in China & HK See Creative Strategy, Design Skills Most Important
55% executives in China would actively engage external sources to collect new ideas for applying emerging technologies compared with 64% globally. 41% executives would spend more than 15% of revenues to digital spends according to PwC’s 2015 Global Digital IQ Survey.
Top CIW Articles in 2015
Year 2015 is almost over; let’s recall some of the top keywords for China internet that got so much attention in the world: outbound tourism, cross-border online shopping, mobile, WeChat, Tmall…