China’s big data related marketing spends rose sharply last year with an increase by 153.0% YoY to over two billion yuan (US$325.4 million) in 2015 according to Chinese research company Analysys.
45% Chinese Consumers Prefer to Know New Luxury Products via Videos
45% consumers prefer to watch videos to get new luxury products information, 27% prefer to watch products photo gallery, and 14% prefer articles or special visits to know products according to the latest research of Mintel.
China-Russia Online Shopping Growing Fast in 2015
A total number of more than 60 China’s e-commerce websites entered Russia in 2015 including AliExpress, Jingdong, TradeEase and other start-ups according to Yandex.
These Quotes of Jack Ma May Conclude Alibaba in 2015
Alibaba went through all Jack Ma’s speeches in 2015, selected and released eight quotes from various occasions at the beginning of 2016. It indicates Alibaba’s past efforts in 2015 and future directions that you may want to refer to.
China’s Post-95s Mobile App User Insights 2015
The post-95s refer to the generation of Chinese citizens born between 1995 to 1999. Compared to the post-90s, the post-95s is more active, and more adventurous to accept new things. In general, a large part of the post-95s are students and their parents generally are post-70s.
44.4% Weibo Users Uses E-commerce Apps Every Day in 2015
Weibo was the most active social mobile app in China in 2015 with high user monthly coverage rate and long usage time according to TrustData. Monthly active users of Weibo was 222 million as of September 2015 according to Tencent and daily coverage rate of Weibo was 12.4% ranking first in mobile information apps.
China Top 10 Travel Apps in 2015
Top 10 travel mobile apps in China were Ctrip, Qunar, CY, Didi Travel, Tuniu, Kuaidi Travel, eLong, Airplane Butler, High-speed Rail Butler and Lvmama in 2015 according to www.ctcnn.com. More Chinese travelers are active on the mobile end than PC.
Weibo Users Insights 2015
Monthly active users of Weibo reached 227 million as of September 2015 with an increase of 33% YoY and daily active users reached 100 million with an increase of 30% YoY in Q3 2015 according to Weibo.
Companies in China & HK See Creative Strategy, Design Skills Most Important
55% executives in China would actively engage external sources to collect new ideas for applying emerging technologies compared with 64% globally. 41% executives would spend more than 15% of revenues to digital spends according to PwC’s 2015 Global Digital IQ Survey.
Top CIW Articles in 2015
Year 2015 is almost over; let’s recall some of the top keywords for China internet that got so much attention in the world: outbound tourism, cross-border online shopping, mobile, WeChat, Tmall…
Xiaomi Users Insights in 2015
Xiaomi accounted for 10.85% of China’s smartphone market in November 2015, which was the largest domestic brand by total user coverage rate.
China Advertising Market to Grow by 9.1% in 2016
China will remain the world’s largest advertising market in 2016 according to This Year, Next Year report by GroupM. GroupM predicts the growth rate of China’s advertising market will decline from predicted 8.7% to 7.8% this year and will drop slightly from predicted 9.6% to 9.1% in 2016.
China Gaming Users to Reach 534 Million in 2015
The number of China’s gaming players is to reach 534 million with an increase of 3.3% YoY in 2015. The overall gaming market in China totals 140.70 billion yuan (US$21.71 billion) with an increase of 22.9% YoY this year according to China Gaming Industry Annual Conference, including client-based games, web page games, social games, mobile […]
UnionPay Rising on Mobile Payment
Alipay and WeChat Pay are the two most popular mobile payment products in the market in China. Now, UnionPay is making a threat with mobile QuickPass and partnerships with ApplePay and SamsungPay.
Weibo Publishers Profit to Double to 400M Yuan in 2016
The number of professional Weibo vertical publishers (mostly individual authors), who are often called We-media owners, reached 2.3 million covering 47 sectors as of November 2015 in China. The number of top authors, each of whom received average monthly article views of more than 100,000, reached 253,000 as of 30 November 2015.