China’s mobile shopping market reached more than 519.99 billion yuan (US$80.25 billion) with an increase of 120.9% QoQ in Q3 2015 according to iResearch.
Geographic Insights on China Online Shopping 2015
Top 10 provinces with the highest average online shopping spends on Taobao are Shanghai, Zhejiang, Jiangsu, Fujian, Guangdong, Xinjiang, Sichuan, Tianjin, Beijing and Liaoning according to Taobao based on data from October 2014 to September 2015. Provinces with the lowest average spends are Gansu, Qinghai and Tibet.
China Post-90s Insights on Entertainment in 2015
Tencent released Tencent Entertainment Whitepaper several recently and highlighted entertainment activities of the post-90s. 211 million Chinese post-90s make up 15.4% of the total population in China according to National Bureau of Statistics in 2015. Realize preferences and behaviors of the post-90s will help media, companies and advertisers grab the commanding point.
China Online Education Had Over 72 Million Users in 2015
China online education market was predicted to reach 119.2 billion yuan (US$18.1 billion) with 72.27 million users in 2015 according to iResearch. The online language market was estimated to reach 23.6 billion yuan (US$3.6 billion) in 2015.
More Chinese Watched Video on Smartphones in 2015
Over three-quarters of China’s online video viewers watched video on smartphones in 2015 with 20.5 percentage points higher than PC and laptop video watchers according to CNNIC and CNSA.
China Cross-border Online Shopper Insights 2015
Improving technology has supported a good environment for China’s consumers to shop online and pick up cross-border products at home. 36% China’s online shoppers bought cross-border products in 2015 according to Paypal.
Over 20 Billion Packages Delivered in China in 2015
China Express Association recently announced that the number of logistic delivery packages reached 20.6 billion with an increase of 48% YoY in 2015. The peak daily processed packages reached 160 million.
How Amazon Innovates in China in 2015
Established in 2001 as a subsidiary in China, Amazon China once went through a nosediving period. By building and promoting cross-border shopping strategy, Amazon China has begun to make some initial success in 2015.
Uber’s Rival Didi Had 250 Million Users in 2015
Didi, Uber’s China Rival, announced a total number of 1.43 billion orders in 2015 including taxi, private car, carpooling, bus, test drive, corporate service and other services. And, the total number of registered Didi users had reached 250 million by the end of 2015.
Mobile to Account for 31% of China Digital Ad Spends by 2017
Global advertising spends will reach US$579 billion with an increase by 4.7% by the end of 2016 according to ZenithOptimedia. The global advertising market has maintained a steady growth of 4% to 5% since 2011.
Chinese Male Shoppers Spent More on Large Purchases
China male consumers spent more on large purchases than female. 51% paid for over half of their online purchase on mobile end; and, mobile payment for virtual goods consumption increased by 6 percentage points higher in 2015 compared with the previous year according to China UnionPay.
China Free & Easy Trip Travels Insights in 2015
China’s outbound free & easy trip market reached 930 billion yuan (US$142.53 billion) with over 80 million person-trips in 2015. China’s domestic free & easy travel market totaled 3 trillion yuan (US$0.46 trillion) with 3.2 billion person-trips in 2015 according to Lvmama.
China Big Data Marketing Spends Surged to over $325.4M in 2015
China’s big data related marketing spends rose sharply last year with an increase by 153.0% YoY to over two billion yuan (US$325.4 million) in 2015 according to Chinese research company Analysys.
45% Chinese Consumers Prefer to Know New Luxury Products via Videos
45% consumers prefer to watch videos to get new luxury products information, 27% prefer to watch products photo gallery, and 14% prefer articles or special visits to know products according to the latest research of Mintel.
China-Russia Online Shopping Growing Fast in 2015
A total number of more than 60 China’s e-commerce websites entered Russia in 2015 including AliExpress, Jingdong, TradeEase and other start-ups according to Yandex.