Total retail sales of consumer goods reached 30,093.1 billion yuan (US$4,573.5 billion) with an annual growth rate of 10.7% in China in 2015. Online retail sales reached 3,877.3 billion yuan (US$589.3 billion) with an annual increase of 33.3% in 2015.
China Consumer Trends in 2016
Both traditional retail brands and start-ups are striving to convert consumers’ interests into a sustainable business in 2016. Customers want to see and experience the world at all times. China is entering “she-economy”. More people are realizing the importance of healthy lifestyle according to Mintel.
China Digital Consumer View 2015
92% Chinese use smartphones ‘all the time’ according to WBR Digital. 70% Hong Kong consumers have bought something as a result of receiving a marketing e-mail.
Top 30 Chinese Cities by GDP in 2015
China’s gross domestic product (GDP) reached 67.6708 trillion yuan (US$10.2872 trillion) with an increase of 6.9% YoY in 2015. The growth rate hit a record low since 1990 according to National Bureau of Statistics.
China Mobile Gaming Market Insights 2015
China mobile gaming market rose to US$6.5 billion in 2015 according to Newzoo. China’s overall mobile gaming market declined in active ratio in 2015 according to TalkingData. Mobile chess games were popular among China mobile players in 2015.
China Luxury Hotel Users Insight in 2015
China major luxury hotels were located in relatively advanced regions. Male users accounted for 60.5% and users with monthly income of 5,000 yuan (US$762.8) to 10,000 yuan (US$1525.6) accounted for the bulk. Ctrip and Qunar led China’s online luxury hotel booking market according to Analysys.
China Online Employment Market in Q3 2015
China’s job hunting websites reached almost 450 million monthly internet users and the number of monthly visits totaled 3 billion in Q3 2015 according to iResearch.
Google Play to Enter China in March 2016
Google Play is expected to launch its China app store in March 2016, which will likely be a separate and independent version of Google Play.
China’s Mobile Shopping Exceeded US$80 Billion in Q3 2015
China’s mobile shopping market reached more than 519.99 billion yuan (US$80.25 billion) with an increase of 120.9% QoQ in Q3 2015 according to iResearch.
Geographic Insights on China Online Shopping 2015
Top 10 provinces with the highest average online shopping spends on Taobao are Shanghai, Zhejiang, Jiangsu, Fujian, Guangdong, Xinjiang, Sichuan, Tianjin, Beijing and Liaoning according to Taobao based on data from October 2014 to September 2015. Provinces with the lowest average spends are Gansu, Qinghai and Tibet.
China Post-90s Insights on Entertainment in 2015
Tencent released Tencent Entertainment Whitepaper several recently and highlighted entertainment activities of the post-90s. 211 million Chinese post-90s make up 15.4% of the total population in China according to National Bureau of Statistics in 2015. Realize preferences and behaviors of the post-90s will help media, companies and advertisers grab the commanding point.
China Online Education Had Over 72 Million Users in 2015
China online education market was predicted to reach 119.2 billion yuan (US$18.1 billion) with 72.27 million users in 2015 according to iResearch. The online language market was estimated to reach 23.6 billion yuan (US$3.6 billion) in 2015.
More Chinese Watched Video on Smartphones in 2015
Over three-quarters of China’s online video viewers watched video on smartphones in 2015 with 20.5 percentage points higher than PC and laptop video watchers according to CNNIC and CNSA.
China Cross-border Online Shopper Insights 2015
Improving technology has supported a good environment for China’s consumers to shop online and pick up cross-border products at home. 36% China’s online shoppers bought cross-border products in 2015 according to Paypal.
Over 20 Billion Packages Delivered in China in 2015
China Express Association recently announced that the number of logistic delivery packages reached 20.6 billion with an increase of 48% YoY in 2015. The peak daily processed packages reached 160 million.