WeChat launched a new Moment Ad format, native promotional page ads, following the ceremony of Rio Olympics.
Weibo MAUs grew to 282 million in Jun 2016
Weibo’s monthly active users (“MAUs”) grew 33% year over year to 282 million in June 2016, 89% of which were mobile users according to Weibo Second Quarter 2016 Financial Results.
Xiaomi sold 110 million Redmi smartphones in less than 3 years
Redmi, Xiaomi’s entry-level smartphone brand, reached total sales of 110 million units in less than three years as of 30 Jun 2016, announced by Lei Jun in a celebration event.
81% of China population in tier-1 cities shop online
China’s online retail market accounts for roughly 13% of the total retail market.
Over 70% China cosmetics searches online are non-brand terms
In the past 12 months, the makeup industry search queries increased by 93% y-o-y; as of March 2016, the searches on mobile devices reached 86%.
Baidu picked as the second smartest company in 2016
MIT Technology Review lists Baidu as the second smartest company after Amazon in the world.
Chinese cross-border online shopping insights 2016
Shopping guide websites are the top referral of China cross-border online shoppers (59.8%), followed by family & friends (51.2%) and search (47.3%) according to iReseach.
The impact of new media on China internet users
A recent report from Tencent’s Penguin Intelligence research team shed some lights on China internet users’ behaviors under the impact of new media. Update: China New Media Trends 2018
43% China mobile payment users are 21-29 years old in top cities
China users in 21 to 29 age group from the first-tier and the second-tier cities are the main mobile payment users, accounting for 43%, followed by users in 30 to 39 age group (30%) according to eMarketer.
China social media users compared: Weibo vs WeChat vs Momo
Momo has the largest ratio of male users, accounting for 61.8%, while the female users of Weibo are majority (50.5%).
WeChat online shoppers to double in 2016
In 2016, 83% Chinese users use multi devices for social shopping, 78% for online shopping according to McKinsey Digital Consumer Survey.
China mobile internet users favor 5-10 mins video clips
Nearly 90% respondents, surveyed in a Tencent’s research, watched videos on mobile during the past three months.
Instant messaging remains the top function of WeChat
80% users use WeChat to interact with friends, which is the top usage of WeChat.
China social application user insights 2016
Social application market develops rapidly, satisfying users’ various needs such as communication, entertainment, interests, and work. Instant messaging and social networking are the top two most popular features of social applications in China.
China B2B platforms attracted 7 times more investment in 2015
China B2B e-commerce market reached 5.48 billion yuan in Q1 2015 and 6.39 billion yuan in Q4 2015 according to Analysis.