Varieties of communities are built online and organized by companies, interest groups, or entrepreneurs in China. The most frequently used platforms of communications in the online communities are WeChat Group, QQ Group, and WeChat Official Account.
China to become the world’s largest retail market in 2016
Total retail sales across the globe will reach $22.049 trillion in 2016 and $27 trillion in 2020 according to eMarketer. Total retail sales in China will reach 4.886 trillion this year, bypassing the U.S. to be the largest retail market in the world.
Huawei the top replacement choice for Samsung Note7 users
The explosion of Samsung Galaxy Note 7 had a serious negative impact on its revenues and brand image in China, according to a recent survey on about 20,000 smartphone users by Penguin Intelligence.
What do China internet users share on social media?
76.2% China internet users share on social media while 21% only read the shared content and never share, according to a survey by Penguin Intelligence.
62% China advertisers consider data management platforms very important
62% advertisers in China think data management platform is very important, according to a survey conducted by Nielsen.
WeChat Moments new ad format: local ads
WeChat launched local ads, a new ad format on WeChat Moments this week targeting local merchants with lower ad budget requirement.
China online gaming market overview for Q2 2016
China online gaming market reached RMB 41.6 billion (US$6.24 billion) in Q2 2016, an increase of 24.2% YoY or 0.9% QoQ.
Tmall Global shoppers’ favorite: the U.S., Japan, Germany
China cross-border e-commerce total transactions reached RMB 751.2 billion in 2015, an increase of 69% YoY according to Alibaba.
China mother and baby care market to reach $465 mn by 2018
The number of China’s newborn babies keeps a steady growth in recent years and is estimated to reach 18.08 million by 2018 according to data from China’s National Bureau of Statistics.
China online shopping market overview for Q2 2016
China’s online shopping market transactions totaled RMB 1,117.8 billion (USD 167.51 billion) in the second quarter of 2016 with a growth rate of 27.6% YoY or 14.9% QoQ according to iResearch.
Social accounts for only 8% of China digital advertising revenue in 2016
With a cumulated amount of US$22.8 billion in 2016, the US, China and Europe cover 86% of the global social media advertising market.
Shifting demographics leading the changes of retail in China
Chinese millennial shoppers are shifting toward an emphasis on life experiences, convenience, and a healthier lifestyle according to a PwC report on China’s retail and consumer products sector.
China outbound tourism market slowed down in H1 2016
The number of person trips totaled 2.236 billion in the first half of 2016 with an increase of 10.5% YoY according to China’s National Tourism Administration.
China SME B2B e-commerce market overview Q2 2016
Total revenues of China’s SME B2B e-commerce market reached RMB 5.79 billion (USD 870 million) in Q2 2016, an increase of 14.4% YoY or 6.8% QoQ according to iResearch.
China online travel market overview Q2 2016
The total transactions of China’s online travel market exceeded RMB 143 billion (USD 21.4 billion) in Q2 2016, an increase of 31.3% YoY or 8.9% QoQ according to iResearch data.