Native video ads on WeChat Moments allow 6 or 15 seconds outer layer video clips; and, users can click to enter inner layer native promotion page. The inner layer landing page uses the WeChat native component function to realize full-screen interactivity.
China starts shutting down more VPN providers
China Ministry of Industry and Information Technology (“MIIT”) starts tightening its control on internet access market from today till 31 March 2018. Setting-up or leasing VPN is not allowed unless approved by MIIT.
What are consumers buying for Chinese New Year 2017?
Shopping of new year goods (a.k.a. “Nianhuo” in China) is a tradition of Chinese New Year (“CNY”) when retailers should get ready in advance. Data from Alibaba revealed some insights about this shopping season.
Chinese New Year to receive 343 million person-trips
China tourism market is to receive 343 million person-trips with an increase of 13.6% YoY during the coming Chinese New Year (27 Jan 2017 to 2 Feb 2017) according to China National Tourism Administration (“CNTA”).
China travel market overview 2016
China’s domestic travel market reached 4.44 billion person-trips in 2016, an increase of 11% YoY. The corresponding revenues totaled 3.9 trillion yuan with a growth of 14% according to China National Tourism Administration.
China’s pet market overview 2016-2020
The pet economy in China has seen an average growth rate of 48% since 2010 and became a 98 billion yuan (US$14 billion) market in 2015 according to Carat. At the end of 2015, the number of pets in China has reached 100 million in total.
Baidu appointed a former Microsoft’s Global Executive VP as COO
Baidu appointed Dr. Qi Lu as Baidu’s Group President and Chief Operating Officer this week, in charge of products, technology, sales, marketing, and operations, effective immediately.
China Online Learning Market Overview for 2016
Online videos became mainstream media for online learning in China in 2016 with Netease leading in online learning market in China according to a recent survey conducted by Netease and Guokr.
China’s Credit Market Forecast 2016-2019
RMB credit balance totaled 93.6 trillion yuan in 2015 with an increase of 14.9% YoY according to iResearch. Consumption credit market in China is expected to exceed 41 trillion yuan in 2019.
Chinese consumers’ confidence continued to rise in 2016
Chinese consumers’ confidence continued to rise in 2016 according to Mastercard Index of Consumer Confidence. The outlook in China (80.8, +4.8) continues to increase due to improvement across all five components, with Stock Market (+9.1) contributing the most to the increase.
China’s mobile apps market insights in 2016
The monthly active users of China mobile internet exceeded one billion units devices in 2016 according to QuestMobile.
Alipay working on its own mini apps
Alipay is in the stage of internal testing its own mini apps following the launch of WeChat Mini Apps on 9 January 2017.
Alibaba ranked the world’s 2nd most valuable retail brand
Alibaba is ranked the world’s second most valuable retail brand with a brand value of US$49.30 billion, according to WPP’s new 2016/2017 BrandZ Top 25 Most Valuable global Retail Brands ranking.
China FMCG online B2B market is to grow to US$48 bn in 2018
China FMCG online B2B market, targeting traditional trade retail stores, will grow to 330 billion yuan (US$48 bn) in 2018 from 40 billion yuan in 2016 according to Kantar Retail.
China post-80s spent an avg of US$17K online in 2016
China post-80s spent an average of 120,000 yuan(US$17,330) online in 2016; and, mobile payment accounted for 92% among China post-90s consumers.