This research explores the digital adoptions among Chinese enterprises including internet usage, proportions of enterprises using trending technologies (mobile broadband, cloud computing, CRM, ERP), top channels for digital marketing and mobile marketing, and their expectations to solve problems.
China’s mobile payment transactions almost doubled in 2016
The People’s Bank of China recently released the payment business statistics for 2016. The country handled a total number of 125.111 billion non-cash payment transactions with the amount of 3,687.24 trillion yuan.
60% of China’s media spend will be on mobile by 2021
Mobile will become China’s largest advertising spend channel according to eMarketer. About 60% media spend will be on mobile platforms by 2021, accounting for 82% of total online advertising spend.
China accounted for over half of cross-border online sales in Russia in 2016
Chinese websites accounted for 52% of total cross-border trading e-commerce transactions in Russia in 2016 according to Russia E-Commerce Association.
China online retail grew by 31.9% to exceed US$124 bn in Jan & Feb 2017
In the first two months of 2017, the total retail sales of consumer goods in China reached RMB 5,796.0 billion (US$840.3 bn), up by 9.5% year-on-year (nominal growth rate. The real growth rate was 8.1%) according to National Bureau of Statistics of China.
Top 10 Android App Stores in China in 2016
The top 10 Android app stores by total user coverage in China in December 2016 according to TalkingData are:
China’s online retailing market will grow to $1.7 trillion by 2020
China’s online retailing market will grow to $1.7 trillion by 2020 compared with $750 billion last year, according to a new report from Goldman Sachs.
WeChat Ads Exchange for Official Accounts
With the mutual selection mechanism, advertisers can select appropriate WeChat publishers on Official Accounts to reach broader user base based on marketing needs, user experience, and content quality.
China mobile social app Momo revenues increased by over 5 times in Q4 2016
Total net revenues of mobile social app Momo were $246.1 million in Q4 2016, an increase of 524% from $39.5 million in Q4 2015.
WeChat enhancing photo sharing with new annotation feature
WeChat added a photo annotation feature in the latest version of WeChat 6.5.5 for iOS or WeChat 6.5.4 for Android.
Top Online Dating Apps in China in 2017
The number of active online dating users in China dropped to 23.85 million in January 2017 from 26.24 million in January 2016 according to data from QuestMobile.
China short-term accommodation market insights 2017
Accommodations accounted for about 20% of total online travel transactions in 2016 and have the potential to reach 100 billion yuan according to China Housing Sharing Development Report 2017.
An Overview of China’s “Airbnb”: Xiaozhu, Tujia, Zhubaijia
Following the rising success of Airbnb, China’s short-term accommodation market is also booming during the recent years and reached 24.3 billion yuan in 2016. Players leading this market include Tujia.com, Mayi.com, Xiaozhu.com, and Airbnb.
Mainland visitors accounted for 75% arrivals in Hong Kong in 2016
Travelers from mainland China contributed 35% of Hong Kong’s total retail sales in 2016, which is up from 15% 10 years ago.
China ski market to reach RMB 1 Trillion in 2025
There are 646 snowports in China as of Dec 2016, an increase of almost 80 in 2016 with 15.1 million person-trips (up 20.8% compared to 2015) according to “China Ski Industry Whitepaper 2016” published in Asia-Pacific Ski Industry Forum.