China Internet Watch

China Internet Stats, Trends, Insights

CIW Team

An overview of China’s quality retail e-commerce users

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Premium quality products are becoming increasingly popular in China, and more and more e-commerce companies are turning its focus from low prices to high quality including Netease Yanxuan, Mijia Youpin (Xiaomi), Biyao, and Tmall (Taobao Xinxuan).

5 Trends of Chinese digital consumers

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A recent McKinsey report shows five trends of Chinese digital consumers including omnichannel shopping, context-triggered shopping, social media centered consumer interactions, increasing demand for non-standard goods and services, and data-driven personalization. Most consumers yearn for omnichannel experience, but they haven’t even tried the most basic mode of picking up goods from offline stores. Consumers have […]

China social media impact survey

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Kantar’s social media report has found that Chinese respondents are generally happy with changes brought by social media. People born in 1990s (post-90s) showed more caution against negative impacts of social media. 

Guide to Alibaba’s three levels of retail membership program

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On the afternoon of June 10th, a cruise ship called “Joy of Taobao & Tmall” set out for Japan from Shanghai Wusongkou International Cruise Terminal, starting a four-day and three-night trip to Japan. The ship was loaded with thousands of Taobao super members and APASS members as well as brand representatives of Tmall stores. Mr. […]

6 emerging consumer segments you shouldn’t ignore

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Chinese consumer demands, lifestyle, and behavior and attitude have changed greatly following the demographic structure and society evolutions as well as the three emerging forces in China’s consumer market, leading to more and more new particular consumer segments in China.

3 driving forces in China’s consumer markets

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Despite the slowdown in economic growth, China will continue to be one of the fastest growing consumer markets in the foreseeable future. Three emerging forces – upper middle class and affluent consumers, the new generation of young consumers, and online shopping will drive China’s consumer market according to a joint report by BCG and Alibaba.

China third-party online payment market overview Q1 2017

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China’s third-party online payment market had total transactions of over US$820 billion in Q1 2017, led by Alipay (34.7%) and UnionPay, while mobile payment transactions reached US$2,761.78 billion in China, led by Alipay (53.7%) and Tencent Finance.

China online retail market overview Q1 2017

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China’s online retail market totaled US$198.12 billion in the first quarter of 2017 with an increase of 27.6% YoY according to data from Analysis; B2C segment accounts for over 53%, led by Tmall (55.8%). Mobile continued its strong growth of 38.8% in China’s online shopping market, dominated by Tmall and Taobao (80.5%).

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