‘Retail is retail, there is no old and new’. In today’s Fast Moving Consumer Goods(FMCG) retail industry, the consumer demand, groups, channels, and patterns are all changing, but WeChat Pay team believes that the essence of FMCG retail industry has not changed. The factors affecting business flow are still people, service, and channels; what is needed […]
How to satisfy Chinese consumers’ demand in digital retail era
In order to meet the ever-changing Chinese consumer preferences in the digital retail era, companies should adjust their products and marketing strategies. A recent McKinsey report shows five trends of Chinese digital consumers including omnichannel shopping, context-triggered shopping, social media centered consumer interactions, increasing demand for non-standard goods and services, and data-driven personalization. But how […]
WeChat Pay launched open platform for overseas merchants
WeChat Pay held a WeChat Pay Overseas Open Conference in Tokyo on July 3, 2017, launching an open platform of WeChat Pay for overseas merchants.
An overview of China’s quality retail e-commerce users
Premium quality products are becoming increasingly popular in China, and more and more e-commerce companies are turning its focus from low prices to high quality including Netease Yanxuan, Mijia Youpin (Xiaomi), Biyao, and Tmall (Taobao Xinxuan).
5 Trends of Chinese digital consumers
A recent McKinsey report shows five trends of Chinese digital consumers including omnichannel shopping, context-triggered shopping, social media centered consumer interactions, increasing demand for non-standard goods and services, and data-driven personalization. Most consumers yearn for omnichannel experience, but they haven’t even tried the most basic mode of picking up goods from offline stores. Consumers have […]
China social media impact survey
Kantar’s social media report has found that Chinese respondents are generally happy with changes brought by social media. People born in 1990s (post-90s) showed more caution against negative impacts of social media.
French beauty brand L’Occitane to open its first Café in China
Recently, French beauty product retailer L’Occitane is opening the first Café in mainland China (Nanjing). As the brand competition becomes more and more fierce, skincare brands have to develop various by-businesses to attract and maintain more customers.
INFOGRAPHIC 5 Ideal life trends from Alibaba shoppers
Sales data from Alibaba’s online retail platforms for 2016 reveals the five key behavioral trends of China’s online shoppers when compared to figures from the previous year.
China online travel market overview Q1 2017
China online travel market exceeded 210 billion yuan in Q1 2017 with an increase of 51.5% YoY, led by Ctrip, Qunar, and Alitrip.
Guide to Alibaba’s three levels of retail membership program
On the afternoon of June 10th, a cruise ship called “Joy of Taobao & Tmall” set out for Japan from Shanghai Wusongkou International Cruise Terminal, starting a four-day and three-night trip to Japan. The ship was loaded with thousands of Taobao super members and APASS members as well as brand representatives of Tmall stores. Mr. […]
Tencent dominates China’s social ads market in Q1 2017
China social ads market totaled 6.73 billion yuan in the first quarter of 2017 with an increase of 46.4% YoY or -6.5% QoQ according to data from Analysis.
WeChat testing search ads for mini-programs
WeChat users start seeing mini-program advertisements after searching since 16 June 2017 as shown in the screen capture below:
China online accommodation market overview Q1 2017
The transactions of China online accommodation market totaled 37.202 billion yuan in Q1 2017 with an increase of 43.24% YoY according to data from Analysis.
6 emerging consumer segments you shouldn’t ignore
Chinese consumer demands, lifestyle, and behavior and attitude have changed greatly following the demographic structure and society evolutions as well as the three emerging forces in China’s consumer market, leading to more and more new particular consumer segments in China.
3 driving forces in China’s consumer markets
Despite the slowdown in economic growth, China will continue to be one of the fastest growing consumer markets in the foreseeable future. Three emerging forces – upper middle class and affluent consumers, the new generation of young consumers, and online shopping will drive China’s consumer market according to a joint report by BCG and Alibaba.