Cross-border retail e-commerce in Xiamen, a sub-provincial city in southeastern Fujian, China, beside the Taiwan Strait, is growing rapidly at Xiamen Free Trade Zone in the first half year of 2017. The imported parcels (including personal express, cross-border direct purchase products) grew to 1.08 million pieces worth 180 million yuan in the first six months of 2017 […]
Mobile social content sharing insights in China
The proportion of lifestyle content sharing from mobile apps in China kept increasing in the twelve months ending in March 2017 while games and shopping categories shrank. WeChat is the top channel of mobile sharing in China. The number of sharing to WeChat friends (chats) exceeded that of WeChat Moments (social networking section on WeChat) […]
Starbucks promoting group sharing WeChat Gift Cards
Starbucks’ updated WeChat app encourages users to share smaller gift cards in WeChat group chats, instead of just one-on-one. Does the thought of gifting Starbucks in a group chat scare you? No need to worry, because there’s a new series of small 3 and 4 yuan coupons out. Remember the beginning of 2017, when everyone […]
5 Trends of online businesses in China
E-commerce operations in China are currently moving from a scale of tens of trillions RMB to hundreds of, and it has gradually penetrated every aspect of economic and social life. AliResearch made some predictions on the future of e-commerce in five major areas. 1. Infrastructure: Intelligent? Immersive? Cashless? With cloud computing, new finance, intelligent logistics, […]
China online retail grew by over 33% in the first half of 2017
In June 2017, the total retail sales of consumer goods in China reached 2,980.8 billion yuan (US$439.37 billion), up by 11.0% year-on-year (nominal growth rate. The real growth rate was 10.0%). Of the total, the retail sales of consumer goods of units above designated size was 1,422.2 billion yuan, increased 10.2%.
China’s mobile phone market overview in June 2017
In June 2017, China’s mobile market has produced a total of 41.786 million mobile phones, showing a comparative 6.2% decrease; there are 97 newly released models, which has decreased 29.7%. In the first half of 2017, China’s mobile market has produced 239 million mobile phones and released 565 new phone models, showing a decrease of […]
Drive customer engagement with scene marketing
Now, people go to McDonald’s in China, in addition to queue to buy their meals, they can also order online and take meals offline by using McDonald’s ordering App. By constantly optimizing and upgrading usage scenarios, scene marketing is transforming traditional offline marketing in the internet way. So, what is Scene Marketing? Scene marketing is […]
JD notebook sales during 618 campaign in 2017
JingDong (JD) held an annual sale on 18th June to celebrate its anniversary in China. Other eTailers as Alibaba’s Tmall follow to compete with JD. Data below shows the sales of electronic products during 1-18 June 2017. Related: 618: China’s major mid-year shopping festival The growth of 16-25 age group. This age group made up […]
Chinese outbound travelers spend less on shopping in 2016
As Chinese tourists spending increased in 2016, their total overseas shopping spending decreased by 17% according to consulting firm Oliver Wyman.
WeChat enhanced in-app search results with mini-programs data
Tencent has enhanced WeChat search features this week and feed the search results with data from WeChat Mini-Programs.
China retail industry development report 2016-2017
The Chinese Ministry of Commerce (MOFCOM) views the fast-moving consumer goods (FMCG) market and industry in China with increasing optimism going into the second half of 2017. On the backs of China’s ongoing supply side reforms, MOFCOM sees an upswing in innovation and internal market development. 2016 saw a rapid increase in the number of […]
China’s air ticket online booking market in Q1 2017
China’s air ticket online booking market is upcoming and on the rise, with seen increases in market share and dominance of certain air divisions, coupled with increased direct sales channels to enhance the pace of growth.
WeChat transforming retail with self-checkout, product identification, big data
‘Retail is retail, there is no old and new’. In today’s Fast Moving Consumer Goods(FMCG) retail industry, the consumer demand, groups, channels, and patterns are all changing, but WeChat Pay team believes that the essence of FMCG retail industry has not changed. The factors affecting business flow are still people, service, and channels; what is needed […]
How to satisfy Chinese consumers’ demand in digital retail era
In order to meet the ever-changing Chinese consumer preferences in the digital retail era, companies should adjust their products and marketing strategies. A recent McKinsey report shows five trends of Chinese digital consumers including omnichannel shopping, context-triggered shopping, social media centered consumer interactions, increasing demand for non-standard goods and services, and data-driven personalization. But how […]
WeChat Pay launched open platform for overseas merchants
WeChat Pay held a WeChat Pay Overseas Open Conference in Tokyo on July 3, 2017, launching an open platform of WeChat Pay for overseas merchants.