During 2016, the online tourism market in China maintained steady growth over the year prior, growing much more quickly than GDP growth while increasing its overall penetration into the tourism industry as a whole.
GUIDE Micro-Commerce: WeChat Business Market in China
Micro-commerce, conducted through social media and chat software such as WeChat, is a hot market in China. It is viewed by enterprises as a new and improved way to market and sell compared to traditional e-commerce models, and by consumers as a quicker, less effort-intensive way to shop, using recommendations and shared information from people […]
REPORT Parents’ attitudes towards education 2017
Research from a recently released HSBC report entitled “The Value of Education: Higher and Higher” reveals how parents’ attitudes towards and spending on their children’s education varies across the globe. In particular, it looks at parents’ attitudes towards university education abroad and online education, as well as their spending and investment in education. The following […]
China’s new retail trend
The emergence of new retail formats substantially impacts the traditional physical retail industry, with modern consumer behavior also experiencing drastic changes. In the face of dramatic changes in the world today, how can entrepreneurs adapt to the new needs of the increasingly sophisticated and discerning consumers today? How can we target the Chinese market, as […]
China’s mobile data usage more than doubled in H1 2017
There was a total of 1.36 billion mobile phone users in China at the end of June 2017 according to the latest official data from the Ministry of Industry and Information Technology, an increase of 42.74 million compared the beginning of the year.
Why most corporate WeChat official accounts fail
Using a WeChat official account to engage in content marketing must also follow these three principles: content creation, content distribution, and conversions. This 3000-word guide provides a framework for marketers and shares common mistakes many companies made utilizing WeChat for marketing. THREE STEPS TO CONTENT MARKETING There are three steps to content marketing; we call […]
Tencent to offer insurance on WeChat in H2 2017
What you can find in the “9 cell grid” of WeChat Wallet interface are the highly valued self-owned and third party services. The already crowded “9 grid” is having a new addition.
Tmall recorded 49% growth for physical goods GMV in Q2 2017
Alibaba Group reported total revenue of RMB50,184 million (US$7,403 million) for Q2 2017, an increase of 56% year-over-year. Tmall recorded 49% year-over-year growth for physical goods GMV.
[CASE STUDIES] WeChat promotional pages
Since its launch in 2016, WeChat Moments advertising, with its full-screen immersive browsing, speedy load times, and other advantages, has been the tool of choice for many advertisers. In order to better enable such users, WeChat has released updated features for its advertising platform, introducing a fully-customizable promotion function. What is the custom promotion page? […]
WeChat MAU grew 19.5% to 963M; QQ down to 850M in Q2 2017
The total number of monthly active users on WeChat reached 963 million, an increase of 19.5% YoY according to Tencent’s latest financial results. QQ MAUs dropped 3.9% to 662 million.
China O2O market forecast 2017-2019
With the increasing utility and availability of mobile payment methods, store-based O2O commerce has experienced steady growth, with total sales of US$91.1 billion in 2016, a figure which is projected to reach US$143.6 billion in 2019.
Beijing online retail overview for H1 2017
Beijing’s online retail market began relatively early, and in recent years has experienced rapid growth, such that it is now the primary driver behind consumption in Beijing. In 2016, sales from wholesale and retail enterprises above reporting size exceeded 200 billion yuan (US$29.76 billion), with an average yearly growth rate of 48.9% over the last […]
China consumer membership insights
From frequent flyer accounts to supermarket preferred shoppers’ cards, consumer memberships are an increasingly important part of China’s consumption-based economy and of consumer spending habits. The following article presents an overview of the state of consumer membership. The survey was conducted in 2017 but the insights are still valid in 2020. PROMOTING MEMBERSHIP Member prices […]
REPORT Mobile Payment Usage in China 2017
Chinese consumers spent US$5.5 trillion via mobile payment platforms in 2016, about 50 times more than their American counterparts. By the end of 2016, Tencent alone saw its active mobile payment accounts exceed 600 million users per month.
China mobile social app users’ purchase behavior overview 2017
55% of China social app users reported having bought or paid for goods or services on a social app, and of those who have made purchases, more than half were between 50 and 250 yuan, with more than 90% below 1000 yuan according to iResearch.