The young generation is taking on-demand consumption, asset-light lifestyle. Recently, the market research and consulting firm Mintel released the ‘2017 China consumer’ report. Research shows that Chinese consumers are in the lifestyle upgrade, healthier, more eager to experience a sense of leisure life, but more rational consumption. The young generation is taking on-demand consumption, asset-light […]
Video streaming users reached 565 million in China in H1 2017
China gaming users continued to grow in 2017, increasing from 417 million to 422 million, but the proportion of internet users who were gamers fell slightly on the back of higher growth in internet penetration, to 56.1% (down 0.9 percentage points).
Total China internet users reached 751 million in H1 2017
As of July 2017, there were 751 million internet users in China, a figure which increased by 19.92 million in the first half of this year. The proportion of internet users as a part of the total population has reached 54.3%, 1.1 percentage points higher than in 2016.
83% Chinese aware of mobile wallets compared with 57% in Asia
China is leading the way on this front. Only 25% of respondents from China cited cash as the most often used form of payment, compared to 48% who cited e- or mobile wallets as being their top preference according to PayPal.
Social mobile app Momo MAU grew to 91.3 million in Q2 2017
Momo, one of the top social networking mobile app, monthly active users (“MAU”) reached 91.3 million in June 2017, compared to 74.8 million in June 2016 according to its financial results.
REPORT China cross-border e-commerce (Part 1)
E-commerce enterprises in China have taken an increasing role spearheading cross-border commerce in goods and services between China and other nations. As consumers within the country have become more affluent, some enterprises have begun importing increasing amounts of high-quality consumer goods from abroad while others provide platforms for importers to sell goods B2C and C2C.
China online tourism market analysis
During 2016, the online tourism market in China maintained steady growth over the year prior, growing much more quickly than GDP growth while increasing its overall penetration into the tourism industry as a whole.
GUIDE Micro-Commerce: WeChat Business Market in China
Micro-commerce, conducted through social media and chat software such as WeChat, is a hot market in China. It is viewed by enterprises as a new and improved way to market and sell compared to traditional e-commerce models, and by consumers as a quicker, less effort-intensive way to shop, using recommendations and shared information from people […]
REPORT Parents’ attitudes towards education 2017
Research from a recently released HSBC report entitled “The Value of Education: Higher and Higher” reveals how parents’ attitudes towards and spending on their children’s education varies across the globe. In particular, it looks at parents’ attitudes towards university education abroad and online education, as well as their spending and investment in education. The following […]
China’s new retail trend
The emergence of new retail formats substantially impacts the traditional physical retail industry, with modern consumer behavior also experiencing drastic changes. In the face of dramatic changes in the world today, how can entrepreneurs adapt to the new needs of the increasingly sophisticated and discerning consumers today? How can we target the Chinese market, as […]
China’s mobile data usage more than doubled in H1 2017
There was a total of 1.36 billion mobile phone users in China at the end of June 2017 according to the latest official data from the Ministry of Industry and Information Technology, an increase of 42.74 million compared the beginning of the year.
Why most corporate WeChat official accounts fail
Using a WeChat official account to engage in content marketing must also follow these three principles: content creation, content distribution, and conversions. This 3000-word guide provides a framework for marketers and shares common mistakes many companies made utilizing WeChat for marketing. THREE STEPS TO CONTENT MARKETING There are three steps to content marketing; we call […]
Tencent to offer insurance on WeChat in H2 2017
What you can find in the “9 cell grid” of WeChat Wallet interface are the highly valued self-owned and third party services. The already crowded “9 grid” is having a new addition.
Tmall recorded 49% growth for physical goods GMV in Q2 2017
Alibaba Group reported total revenue of RMB50,184 million (US$7,403 million) for Q2 2017, an increase of 56% year-over-year. Tmall recorded 49% year-over-year growth for physical goods GMV.
[CASE STUDIES] WeChat promotional pages
Since its launch in 2016, WeChat Moments advertising, with its full-screen immersive browsing, speedy load times, and other advantages, has been the tool of choice for many advertisers. In order to better enable such users, WeChat has released updated features for its advertising platform, introducing a fully-customizable promotion function. What is the custom promotion page? […]