Adidas recently released its first foray into Weibo Story advertising, a series of four short videos promoting a new product line. Climbing the learning curve Watching the video, it becomes clear that their first effort has some shortcomings: not once, in all four videos, does the Adidas logo appear, while the Adidas heartbeat associated with […]
China mobile phone market insights in H1 2017
GfK released a report on China’s mobile phone industry in H1 2017 on August 18th. The report shows that China’s mobile phone retail market continued rapid growth while the volume of retail sales slowed down. At the same time, the channel and brand resources will be further concentrated, 2017 mobile phone market competition is still […]
Purchasing power : Guangzhou vs. Shenzhen H1 2017
Shenzhen: An outlier in spending habits Shenzhen, despite having among the highest per capita incomes in China, and the third-highest disposable income per capita has significantly lower consumer spending than other first-tier cities. In 2017, Shenzhen’s per capita disposable income rose to 27,505 yuan (US$4,232); this is second only to Shanghai and Beijing among all Chinese cities, […]
Online sales for BRICS countries to exceed $3 trillion in 5 years
According to the research report on online sales in BRICS by Alibaba Research, the number of online shoppers in BRICS (Brazil, Russia, India, China and South Africa) countries is forecasted to reach 1.35 billion users in 2022, taking up 61% of the global online shopping users.
Mobile share exceeded 80% in China online shopping market in Q2 2017
China mobile shopping market totaled 1,279.42 billion yuan with an increase of 45.9% in the second quarter of 2017 according to data from Analysis. Mobile accounted for 80.4% of total online shopping transactions in Q2 2017. Tmall continued to dominate China’s mobile shopping market with 65.2% market share, followed by JD (19.5%) and Vipshop. The […]
90% Chinese consumers willing to share personal information
A SAP Hybris report shows that the current number of Internet users in China has reached 731 million, of which more than half use mobile Internet, whereby 4.69 billion users have mobile wallets. China is thus of the world leading level in terms of online shopping and payment innovations. Chinese consumer expectations of brands continue to […]
China Tourism Overview – Southeast Asia
In the first half of 2017, the number of Chinese who went to Japan exceeded 3.282 million, showing an increase of 6.67%. Compared to the growth rate of more than 20% in the past two years, growth significantly slowed down.
China Online B2C Retail Overview Q2 2017
The online retail market in China reached 1.59 trillion yuan (US$244.6 billion) in the second quarter of 2017 (up 31.2% over Q2 2016), with B2C sales accounting for 860.5 billion yuan (US$132.4 billion), an increase of 32% over the second quarter of 2016.
[CASE STUDIES] How Brands like Lancome Promoted Lipstick on WeChat Moments
In 2017, Saint Laurent, Lancôme, Dior, L’Oréal, and other top-of-the-line international makeup brands arranged WeChat Moments advertising during major holidays to publicize their own lipstick products. If promoting a diamond as a symbol of love and loyalty is among the most classic examples of marketing history, then turning lipstick into the preferred symbol of love […]
Russian purchases of Chinese goods up 3.5 times; Xiaomi a hot seller
The latest research data from Yandex Pay shows that the number of purchases from China by Russian increased by 3.5 times over last summer while the value of transactions with Chinese retailers on Yandex Pay increased by 3.3 times.
REPORT China cross-border e-commerce (Part 2)
Part 2 of 2 in CIW’s report on cross-border e-commerce in China (Part 1). The retail cross-border e-commerce segment makes up a significant fraction of the cross-border e-commerce market, with its 3.05 trillion yuan (US$ 457 billion) revenue accounting for 48.5% of 2016’s total 6.3 trillion yuan (US$944.5 billion) of China’s cross-border e-commerce market. Thus far in […]
China’s Advertising Market Overview
According to the report released by CTR Media Intelligence, China’s overall advertising market increased 0.4% YoY in the first half of 2017. Compared to last year in which the growth is 0.1%, Chinese advertising market is increasing slightly and the market shows a new round of stability.
China search users exceeded 600M in H1 2017
In the first half of 2017, financial management software and mobile apps continued to develop, while offline providers of such services have shifted from opposition into a more productive mindset seeking partnerships and cooperation even as interest rates in online loan and savings applications fall.
China online holiday booking market overview Q2 2017
While China’s more affluent consumers increasingly favor independent travel, the online holiday and group tour booking market is still showing rapid growth, likely driven by continued expansion of the middle class in China.
84.3% China internet users on WeChat Moments in H1 2017
The number of people in China using social networking and communication sites or apps rose modestly in the first half of 2017, with 84.3% of internet users using WeChat Moments and 65.8% using QZone.