The gross domestic product (GDP) of China was 19,878.3 billion yuan (US$3,141 billion) in Q1 2018, a year-on-year increase of 6.8% at comparable prices according to the preliminary estimates of National Bureau of Statistics of China.
China mobile app user insights 2018
The monthly active devices of China mobile internet has held steady at over 1 billion units, seeing slow growth in 2017. The year-on-year growth rate also shows the gradual step-down trend. China’s mobile payment transaction value has already reached US$5.5 trillion in 2016, which is estimated to reach US$15.4 trillion in 2017. The number of […]
How to use live streaming for successful marketing in China
In 2017, China’s online advertising revenue is expected to reach 400 billion yuan with a share of over 50% in the overall advertising market. Driven by the increase of the internet users, digital media usage, and online video & audio business, the revenue of online advertising will maintain its fast-growing momentum for years to come […]
China’s Movie Market Consumption 2018
China’s movie box office revenue hit 55.911 billion yuan in 2017, soaring to a greater height. The number of movie screens reached 50.8 thousand, more than that in North America for the first time. For Chinese moviegoers, female accounts for 55% and male 45%. The young under 30-year-old accounts for 49%; users with Bachelor’s degree […]
[REPORT] Post-90s mobile user study in lower-tier cities in China
Chinese young people are the main user group of mobile internet while those from lower-tier cities are definitely the fastest growing segment. As of February 2018, the number of post-90s reached 212 million with 38.6% YoY growth of penetration rate. FPS became popular among post-90s in lower-tier cities rapidly, as the number of players was 3.5 […]
How Gucci promotes its product via key opinion leaders (KOL) in China
Gogoboi, a fashion blogger who has exclusively released GIVENCHY handbags on Wechat, now works exclusively with GUCCI to launch the GUCCI 2017 Holiday series. On one hand, this is the first time that GUCCI has authorized the sale of products on a third-party platform in China. On the other hand, this also indicates that the […]
How does Tencent’s QQ influence the young?
According to the Annual Report of CNNIC in 2017, Chinese netizens under 29-year-old account for 52.2% of total users. In terms of internet usage frequency, post-95s and post-00s are the most active users. It indicates that post-90s and post-00s are becoming the core users of the Internet. In 2017, the average daily messages of post-95s […]
China online shopping average revenue per user rise to US$43
China online shopping market reached 1.8 trillion yuan in Q3 2017 with a growth rate of 37.5% YoY. Mobile shopping growth slowed down to 35% and reached 1.4 trillion yuan according to Analysis.
Growth in the number of stores vs sales by retail store type 2013-2015
Convenient stores are historically the best performing type in China’s traditional retail market as you can see from the chart below of different types of retail stores in China.
Developing effective retail strategies in China: online vs. offline
Online shoppers tend to be richer, younger, and better educated in China according to Nielsen. Close to 58% online shoppers reached the family income of over RMB 10,000. And, 64% are between 18 and 35 years old, comparing to 45% offline shoppers in the same age group. Preference of online vs. offline shopping According to […]
Top 10 articles in Q1 2018
Top 10 articles published in Q1 2018 on China Internet Watch.
China’s P2P lending market trends & top platforms
The number of online credit users reached 160 million in China in 2016 and 200 million in 2017; and, it is estimated to grow with an annual compound growth rate of 15.9% according to data from iResearch. The attention of VC on P2P in China started around 2010; and, about 170 online lending platforms received […]
Chinese New Year tourists up 12.1% to 386 mn person-trips in 2018
According to the China National Tourism Administration, during the Chinese New Year holiday, a total of 386 million tourists traveled domestically, an increase of 12.1% over the same period of last year. Domestic tourism revenue reached 47.5 billion yuan, an increase of 12.6% over last year’s holiday.
[REPORT] China New Media Trend 2018
In 2017, a Chinese internet user spends on average 67 minutes per day reading the news. 14.6% of them spend over 2 hours per day. News accounts for 29% of all time spent online, indicating that news is in high demand according to Tencent’s Penguin Intelligence Research. 76.5% of China internet users access news […]
China third-party online and mobile payment markets overview Q3 2017
The total transactions via non-finance institutions in China totaled 42,167.92 billion yuan in Q3 2017 with an increase of 17.4% QoQ according to Analysis. This market is led by Alipay, Tencent Finance, and China UMS with 41.36%, 29.07%, and 13.41% market share respectively. China third-party internet payment market saw 6,381.551 billion yuan transactions in Q3 2017 […]