Apple’s App Store generated 23.7 billion yuan (US$3.57 bn) from China in Q2 2018, up 25% over Q2 2017 (US$2.86 bn) and 6% over Q1 this year. Almost the same as Q1 2018, though mobile gaming apps accounted for the lion’s share of 79% in revenues, it only increased by 15% from Q2 2017, which is […]
The popular video app in China, Tik Tok hits 150 mn DAU and 300 mn MAU up in June 2018
So far, TikTok (also known as Douyin in China), Headlines Today (Toutiao)-affiliated short video platform and social network, has reached over 150 million active users and over 300 million monthly active users, according to usage statistics released by Tik Tok on 12 June 2018.
WeChat launched Brand Search
WeChat team announced the launch of brand search on WeChat Official Accounts platforms. Those having brand search enabled will get extra features including a brand zone and micro-page.
Cross-border e-commerce startup Xiaohongshu reached 100 mn users in May 2018
China’s e-commerce startup Xiaohongshu, or “Little Red Book,” has raised US$300 million with a valuation in excess of US$3 billion on May 31, 2018. Alibaba led this financing round, some famous investors GSR Ventures, Tencent Investment, GGV Capital, Genesis Capital, Tiantu Capital, Zhen Fund, and K11 Adrian Cheng have also participated.
WeChat launched Moments full-screen card ads
WeChat officially launched full-screen card ad on WeChat Moments on 25 June 2018. Such full-screen card ads combine card content with video. Visual impact would be greatly improved. Meanwhile, Moment ads can be presented in portrait mode for the first time, which makes it easier to create an immersive experience for users. From basic ad […]
Parent-child tourism trending in China 2018
Traveling gradually becomes a lifestyle choice for Chinese. In particular, Chinese travelers from tier-1 cities like Beijing, Shanghai, and Nanking have a high demand for parent-child travels, most of them choose to bring parents and children together. Some like to take pets with them when taking a trip to surrounding cities. Hainan and Shanghai are the […]
How many mobile apps in China? Over 4 million…
For the first four months of 2018, internet enterprises above designated size in China generated 264.9 billion yuan, an increase of 24.9% year-on-year. Meanwhile, the overall R&D expenditure totaled 14.45 billion yuan, up by 22.3% over last year, according to MIIT (Ministry of Industry and Information Technology).
Top Public Cloud in APAC in Q1 2018; Alibaba, Tencent among top 5
Within public cloud services market, Alibaba Cloud ranked second in the APAC region and fourth worldwide. In China, the top five cloud providers are all local companies. China now accounts for a third of the total APAC market and its share of the regional total is increasing each quarter. 81% of WeChat users playing Mini-Games […]
China online education market fell by 11.3% QoQ in Q1 2018
China’s online education market generated 68.2 billion yuan (US$10.33 bn) in Q1 2018, declined by 11.3% from Q4 2017 while increased by 48.9% from Q1 2017. Primary and secondary education and childhood education are still the primary focus of online education in China and keep steady growth partly because the term examination and winter vacation […]
Short video becoming a major traffic driver for e-commerce in China
The age distribution of e-commerce users and short video users in China is quite similar. Users age 25 to 35 take the largest share. Such similarity makes it possible for short video marketing to promote e-commerce sales. Short video users have something in common: young, pursuit high-quality lifestyle, want to play and look pretty, love […]
An overview to China’s celebrity economy in 2018
79% of respondents have favorite celebrities in China and 40% of them like to spend money on idol-chasing, according to a report from Penguin Intelligence. Specifically, 1.3% of them tend to give all-out support and often spend money for their idols, 14.9% of them offer positive support and occasionally spend money for their idols, and […]
Starbucks’ expansion in China shows increasing consumer upgrading
Starbucks has succeeded in cementing a leading position in China’s coffee market in a way that might hard to replicate for other foreign companies. Starbucks has increased its footprint in China from around 400 stores since 2010 to more than 3,100. It plans to expand its scale to 5,000 by the end of 2021. The […]
Chinese tourism insights for Dragon Boat Festival and FIFA World Cup 2018
During this 3-day festival, China saw 89.1 million person-trips with a total tourism revenue of over US$5.5 billion, an increase of 7.3% YoY. As it coincides with the World Cup 2018, tourists from Guangdong, Hebei, Fujian, Beijing, Guizhou, and Shanghai spend the most during the World Cup. Dragon Boat Festival A total of 89.1 million person-trips […]
[REPORT] China’s pan-entertainment market growing with paid users
Online pan-entertainment market refers to online music, e-books, and online videos. The revenues of the online pan-entertainment market in China are derived primarily from paid users.
China FMCG market 2018 in 7 charts
The FMCG market in China is among the world’s most rapidly changing, with almost everything about how products are marketed, sold, and purchased changing at a blistering pace. 56.1% of post-90’s consumers report being the primary deciding force in their household’s shopping and purchase habits. Seeing other people’s shared content on social media (54.6%) and […]