The number of mobile e-commerce users in China totaled 473 million in 2017, an increase of 13.2%. It is expected to reach 512 million by the end of 2018. Tencent social ads were the top choice for 64.8% of e-commerce apps advertising, Toutiao 29.5%, and Zhihu 19.3%. Mobile e-commerce users are getting younger with 43.3% […]
Top lifestyle mobile apps in China in Q2 2018
Kugou music ranked on top in China’s mobile music apps market in Q2 2018; Tencent News and Toutiao on top for news apps; and, Meituan in the local lifestyle category. Also, check out top apps in job hunting, mobile reading, and audios. In June 2018, the top 10 secondhand car trading apps all saw negative […]
China’s top mobile video apps in Q2 2018
China’s online video market remains dominated by iQiyi, Tencent Video, and Youku. Short Video apps presented far stronger growth momentum in monthly active users than live streaming mobile apps in China’s Q2 mobile apps market. In June 2018, users totally spent 726.7 billion minutes in using short video apps, 4.7 times higher than 127.2 billion […]
Top travel & transportation mobile apps in China in Q2 2018
Within the online travel market, Ctrip and Qunar were the two biggest players while Fliggy was a distant third. In June 2018, Ctrip had 10.94 million DAU, with penetration rate at 16.1%. While both Qunar (9.22 million) and Alibaba-affiliated Fliggy (2.21 million) saw declines in DAU. WeChat Mini-Programs might be the next opportunity for some […]
Top social networking mobile apps in China in Q2 2018, led by WeChat, QQ, Weibo
WeChat (86%), QQ (70.1%), and Weibo (35.8%) were the top three mobile social networking apps by penetration rates in China. Both WeChat and QQ saw a negative growth in penetration in June 2018 while Weibo performed well with penetration growth of 2.2%. In June 2018, the average DAU of WeChat reached 612 million, an increase of […]
China cross-border e-commerce rebound with US$14.74 bn in Q2 2018
China’s cross-border import retail e-commerce bounced back to 100.52 billion yuan (US$14.74 bn) in Q2 2018 with a growth rate of 22.4%. In the B2C segment, Tmall Global retained top spot with a market share of 29.1%, followed by NetEase Kaola, JD Worldwide, and Amazon Global. The 6.18 mid-year big online shopping promotion in China all […]
China cross-border shopper study 2018; 70% buy overseas at least once a month
Over 20% of Chinese bought through Haitao (buying overseas) once a week in H1 2018, increased by 8.5% from last year. Over 40% of Chinese buying through Haitao in order to try popular overseas products. Highly cost-effective and wide varieties were also the main driving forces. 41.1% of Haitao buyers tended to buy products originated […]
China mobile input apps in 2018, led by Sogou, iFlytek, and Baidu
China’s input method market saw 690 million users in June 2018, a 13.1% increase from the same period last year. Sogou Input Method (Sogou Pinyin) remained on top, followed by iFlytek and Baidu Input Method. In terms of the average monthly active users (MAU) in the last twelve months ended June 2018, Sogou Input took […]
China’s supermarkets aim to become the 3rd social space
Supermarkets start to gain popularity among the young population in China. The future supermarket becomes young people’s third social space. 7FRESH is positioned as Jingdong Group (JD.com)’s online and offline integrated fresh food supermarket, in which the fresh food accounts for more than 70% of the products. Jingdong selects supermarket products based on consumer data. […]
China short-term rental market 2018; 70% of Airbnb and Xiaozhu users are female
The short-term rental has been gradually gaining popularity in China since 2010. There are 80 million short-term rental users in 2017, a high jump of 103%, which is expected to reach 147 million by the end of 2018. It is estimated to slow its pace with the growing user base. Currently, the short-term rental platforms […]
Top live streaming apps in China in Q2 2018
Online live streaming market obtained a total of 398 million users in 2017, an increase of 28.4%, which is estimated to reach 460 million in 2018 and 507 million in 2019. This market showed signs of a slowdown since 2017.
Tik Tok overtook Kwai to lead China’s short video market in Q2 2018
The monthly active users of short video apps in China exceeded 500 million in June 2018, an increase of 45.6% year-on-year. Tik Tok saw its monthly active users exceeded 200 million, closely behind that of Kwai (231.09 million). Weishi showed a great potential with monthly active users growing by 266 times from 161 thousand to […]
China online video market overview in Q2 2018; mobile MAU over 1 bn
The online video market exceeded 609 million users with a penetration rate of 76% in June 2018, primarily led by Tencent Video and iQiyi. Meanwhile, Tik Tok overtook Kwai to topped the ranking of short video apps in several aspects. China’s online video market was expected to continue its meteoric rises in the mobile internet era, with […]
Alibaba’s cross border e-commerce platform AliExpress reached 150 million buyers
AliExpress, Alibaba’s cross-border online retail platform, reached an accumulated 150 million overseas buyers, with a 50 million newly added users since April 2017. Meanwhile, its monthly visits exceed 200 million on the site worldwide.
3 Trends of WeChat Mini-Programs
The growth horizons of WeChat’s mini-programs are becoming increasingly defined. Gaming, traveling and shopping programs have been firmly established as the leading categories. The “instant use and go” ideology is also apparent. Compared to traditional mobile apps, the average time spent is far less. In creating a new niche for mini-programs, internet companies have advantages […]