The 1.6 million Taobao content creators want to tell you a different story about the 15-year-old Taobao from their perspective. To begin with, they have generated over 3 billion yuan income for the past 12 months. Meanwhile, the live streaming users doubled in the past year with total transactions growth at 350%. Moreover, there are […]
China online ads market to exceed US$70B in 2018; mobile over 77%
China ad market generated 700 billion yuan (US$101.25 bn) in revenues with online advertising accounting for around 50%. The mobile advertising was a 254.96 billion yuan (US$36.88 bn) market in 2017, representing roughly 70% of overall online advertising. News feed ads are gaining popularity.
China search engine market to reach US$20 bn in 2018
There are 656.88 million search engine users in China as of June 2018, 637.4 million among which were using search engine via mobile devices. China’s search engine market is expected to reach US$20 billion in 2018. And, search advertising market is expected to reach US$14 billion in 2018. China’s search advertising market totaled 85.23 billion yuan […]
How China’s millennials manage their finance
In China, the generation born in the 1980s (referred to as “Post-80s”) are facing growing responsibilities. They are now dually burdened with caring for young children and elderly parents. 94.9% of this population is in the habit of financial management according to an iClick survey. 90.7% proactively manage their finances by carefully selecting investment options […]
Top out-of-home advertising buyers in China July 2018
Traditional out-of-home advertising showed a downtrend in spending in China. Both real estate and construction industry reduced out-of-home ad spending by 37.1% year-on-year. Xiaomi, Ele.me, KFC, and Didi were among the top ad buyers.
China Golden Week tourism grew by 9% in 2018
China’s domestic tourism received a total of 726 million person-trips, an increase of 9.43% year-on-year during the National Day Holiday 2018 (hereinafter referred to as Golden Week). That brought about 599.08 billion yuan (US$86.5 bn) in revenue, up by 9.04% over the previous year, according to the Ministry of Culture and Tourism.
Chinese spent 31% more time on sports & fitness mobile apps in 2018
Summer was the peak season for body-building with 104.24 million active users using sports & fitness mobile apps in China. On average, a user used sports & fitness apps 3.05 times a day and spent 20.17 minutes on it in June 2018. Body-building was more appealing to users from top-tier cities and those with mid-level to high purchasing […]
Chinese purchase behavior saw blurring gender lines
In consumption, the gender lines are blurring these days. More female consumers in China like digital products and outdoor fitness equipment while more male tend to favor skincare and healthcare products. It’s trending among young consumers in China based on sales data from JD.com and Vipshop. Top Cosmetic & Skincare Products by Vipshop male buyers Proportion […]
Alipay saw Golden Week overseas in-store transactions more than doubled in 2018
Alipay announced the overseas transaction summary for this year’s Golden Week (October 1-7). It processed 2.2 times as many overseas in-store transactions during this year’s holiday compared to last year. Top destinations by transaction volume are Hong Kong, Thailand, and Japan.
Secret of Taobao Global: turning individual overseas Chinese to online celebrities
One afternoon of a working day, a jewelry buyer Xiaotian went on a live broadcast in Hong Kong, calling the customer “Baby”, tried on and showing her jewelry in front of the screen: “Look here baby, I am now in the studio of President Fang in Central, this is the newly designed necklace. Shall I […]
Chinese startup WeCode to seize opportunity of programming for children
From essential-qualities oriented education to K12 education system, coding education is taking off across China. Nowadays, China has placed coding in the national school curriculums and 4-to-12 year-olds are required to learn computer programming.
Chinese outbound tourism insights in H1 2018
Chinese outbound tourists went on 71.31 million person-trips in the first half of 2018 (H1 2018), up by 15% over last year. This market is expected to maintain its double-digit growth in the whole year of 2018. Thailand, Japan, Vietnam are among the most visited overseas destinations. Top domestic sources Shanghai, Beijing, and Guangzhou retained […]
China online retail exceeded US$593 bn in H1 2018, led by Tmall & JD
The transactions of the online retail market in China totaled US$593.18 bn in H1 2018, representing 22.7% of total retail sales. Meanwhile, the mobile shopping market in China saw US$397.83 trillion transactions. Tmall, Jingdong, and Pinduoduo led the B2C online retail market.
China cross-border e-commerce market overview H1 2018
Transactions of China’s cross-border e-commerce exceeded US$654 billion in H1 2018. The export business accounted for 77.1% while B2B took 84.6% in shares by transactions. Transactions of cross-border e-commerce totaled 4.5 trillion yuan (US$654.08 bn) in the first half of 2018 (H1 2018), up by 25% year-on-year. The export business accounted for 77.1% of the total cross-border […]
China B2B e-commerce market overview in H1 2018, led by Alibaba, HC360
The transactions and revenues of China’s B2B e-commerce totaled US$1.63 trillion and US$3.71 billion in the first half of 2018, respectively. Alibaba.com, HC360.com, and Cogobuy were top three leading B2B platforms. The transactions of B2B e-commerce reached 11.2 trillion yuan (US$1.63 trillion) in the first half of 2018, with an increase of 14.2% compared with 9.8 […]