China’s retail market is estimated to hit US$6.77 trillion by 2019 with e-commerce representing 14.46% of this market. The population of post-80s and post-90s totaled nearly 411 million, more than that of North America. As the millennials group is becoming stronger in consumption and disposable income, brands come to treat them as target customers. 92% of consumption […]
Sightseeing and vacations are top reasons of China’s domestic travels
China had invested US$150.6 billion in tourism and the related industries in 2017 with scenic sports being a major part. Natural scenic spots turned out to be more attractive compared with cultural scenic spots. Sightseeing (around 50%) and vacation (over 40%) were the two main driving force for traveling. Self-guided travelers spend less compared with travelers with […]
China internet users mobile usage scenarios
More and more marketers’ attention in China is shifting onto post-95s, the elderly population, and lower-tier cities. A total of 1,309 apps have more than one million users as of June 2018, an increase of 11% year-on-year. The app opens increased by 8% quarter-on-quarter and the average daily usage duration on a single app decreased by 12%. […]
Chinese travelers to take 390 million person-trips outside China by 2030
For Chinese outbound travelers, group tours (44%) and free itinerary travel (42%) were still the two primary ways of traveling abroad. However, customized tours will expand its share from 14% in 2017 to 33% in the near future. And, customized tour, 50% of whom are now in tier-1 cities, will also expand to tier-2 and […]
WeChat Pay to provide incentives to merchants in Jan 2019
WeChat is going to launch a new feature “Gifts upon payment” for WeChat Pay to get the small and medium merchants further engaged in January 2019. They can exchange those points with increased limits for balance withdrawal or VIP membership of Tencent Video, etc.
WeChat launched its own version of “Facebook Stories”
WeChat launched two new sections -“Time Capsule” and “Top Stories”- and several news features for WeChat iOS 7.0 on December 21, 2018. That’s the biggest upgrade since version 6 four years ago and one big move into the short video market. The new version is not yet available for Android smartphone users.
China mobile payment usage in Q3 2018; Tenpay (Tencent) the highest penetration
92% of mobile internet users in China used mobile payment in Q3 2018, a little decline compared with 92.4% in May, according to the report from Ipsos. The penetration rates of Tenpay (WeChat Pay + QQ Wallet) and Alipay were 84.3% and 63.6% respectively. Around 24% of Tenpay users never used Alipay while only 3.5% […]
Half of top 10 most profitable iOS apps are from China in 2018
Half the top ten apps that generated the most revenues from the Apple Store were from Chinese tech companies. Notably, all those apps turned out to provide some sorts of subscription services for video or music streaming and social interactions.
China outbound travelers expenditure insights 2018
Chinese high-end travelers contributed over 80% overall overseas expenditure though they represented just around 20% in the population. Post-90s and post-00s combined accounted for 32% of total outbound travelers. Tier-2 cities showed stronger growth momentum in population and per capita spending than tier-1 cities. Chinese went on 130 million person-trips to overseas with a total […]
4 e-tailers’ Double 11 marketing tactics
The record-breaking 213.4 billion yuan gave this year’s Tmall Double 11 a good ending. Some turned their attention to the performance of top retailers and wanted to check out what they did to achieve such success. Double 11, named after Singles’ Day (or Bachelor’s Day) in China on 11 November, is the biggest shopping festival of […]
China payment market overview in Q3 2018; 17 billion mobile transactions, up 74% YoY
In China, a total of 257.99 billion non-cash payment transactions were processed with a total amount of 925.46 trillion yuan (US$134.91T) in Q3 2018, an increase of 33.31% and 0.18% year-on-year, respectively, according to the report from the People’s Bank of China. Among that, e-payment transactions processed via banking institutions reached 45.24 billion with an […]
The story of a Taobao celebrity who sold 300 million yuan products on Double 11
Image Credit: Global E-Businessmen Viya, the so-called Taobao blogger who “earn a house in one night”, broke her own record in this year’s Tmall Double 11 with over 300 million yuan in sales. Her followers will buy whatever she recommends without even reading the product, according to a report from Global E-Businessmen. Viya clocked off […]
China’s top mobile news feed advertising platforms in Oct 2018
WeChat (1,079.65 million units), QQ (669.8 million units), and Tencent Video (558.83 million units) were the top three platforms for delivering news feed ads in terms of monthly active devices. Qutoutiao, Sina Sports, and Hilamaya FM grew fastest. When it comes to the ranking of top mobile news feed ads platforms, Tencent’s WeChat, QQ, and Tencent Video […]
Haitao users buying overseas to reach 101 million in 2018
Total cross-border e-commerce transactions were projected to hit 9.1 trillion yuan (US$1.33T) with 101 million haitao users by the end of 2018. 67.7% of users went to cross-border e-commerce platforms buying overseas for the first time. Haitao is the act of Chinese buying overseas either through online platforms or individual agents. China’s imports and exports increased […]
China smartphone market Q3 2018; Huawei the highest retention rate; iPhone top in loyalty
Huawei topped with the highest retention rate of 21.2% while the iPhone scored 61.5% in loyalty. Smartphones priced below 3,000 yuan accounted for over 80% of sales volume in Q3 2018. JD.com took 52% share of the smartphone e-commerce market, followed by Tmall.com (24%). Huawei held the highest retention rate of 21.1% among Chinese smartphone users, meaning every […]