Momo, a popular mobile social networking platform in China, saw 113.3 million monthly active users in December 2018, compared with 99.1 million in December 2017. Its total paying users of live video service and value-added service, excluding the overlapping and including 3.9 million paying users of Tantan, were 13.0 million for the fourth quarter of […]
China’s payment and online banking mobile app market overview in 2018
China’s top 3 online banking players accounted for 36.7% of the total monthly active users of the online banking industry in December 2018. UnionPay QuickPass saw a high growth of 289.9% in monthly active users. Alipay’s daily active users grew by 20.2% to 320 million thanks to its Wufu campaign. Both online banking and payment & […]
China’s first listed game live streaming platform Huya saw 117M MAU in Dec 2018
Huya, a leading game live streaming platform in China, delivered non-GAAP net income for five consecutive quarters, reaching a record high of US$67.0 million for the fiscal year of 2018. The average mobile MAUs and MAUs reached 50.7 million and 116.6 million, respectively. Total paying users increased by 73.1% year-on-year to 4.8 million.
China family travel market insights 2019
In China, the young parents represented by post-90s are growing to be an influencing force of parent-child trips. This market stimulates the consumption of maternal & child caring products. On average, the second-child families spent US$3,758.45 on each trip, US$716.48 more than that of the one-child families. The former group on average takes 3.77 trips […]
WeChat smart supermarket is coming
Following the adoption and popularity of mobile payment, China supermarkets are growingly more intelligent with technologies such as face recognition, IA, AR, O2O, etc. WeChat recently shared a vision of its technology integrations with supermarkets in the future. Face recognition for custom recommendations and promotions (Credit: WeChat Moments) Supermarket customers’ face will become a “Membership Card”. By […]
Chinese travel bookings to the EU for the first four months of 2019 grew by 16.7%
Chinese tourists to the European Union (EU) grew slightly by 5.1% year-on-year for the whole year of 2018, greatly promoted by the EU-China Tourism Year, according to a report from ETC and ForwardKeys. There were 17 million daily flight bookings to Europe. The top 3 most popular EU destinations by the volume of Chinese arrivals were […]
McDonald’s ads strategy utilizing WeChat Moments & Mini-Games
At a time when consumers have gradually looked through the routines of social media marketing, brands need to be creative enough to attract their attention. Let’s see how McDonald’s managed to get unexpected 190 million brand impressions through its Spring Festival story of the first pot of gold. Interactive WeChat Moments Ads Taking advantage of […]
Weibo monthly active users grew to 462 million in Dec 2018, 93% on mobile
Weibo reported a net addition of approximately 70 million in monthly active users and reached a total of 462 million as of December 2018. Its average daily active users are 200 million in December 2019, roughly 28 million more than 2017.
Google China revenues grew by over 60% in 2018
Google received a strong revenue growth of over 60% in China last year to US$3 billion. It led Google to expand its advertising sales team there, according to the report from The Information.
Chinese travelers’s consumption patterns are changing
Simply pigeonholing people into presumed lifestyle and pursuits by their age and geography can no longer work the same as in the past few years. Quite remarkable changes have taken places in the preference, behavior, and consumption habits of Chinese travelers.
China’s video cloud market to grow by 37.5% in 2019
The cloud computing for video market in China reached US$46.5 million in 2018, with Alibaba Cloud being the biggest vendor (42.5%). 80% of China’s leading live streaming sites or apps are using Alibaba Cloud to power their operations. The cloud computing for video market totaled 3.12 billion yuan (US$466.13 million) market in 2018, an increase […]
Top 20 Chinese video mobile apps in overseas market
In January 2019, Tik Tok took the first spot of the top 20 most downloaded video/live streaming apps list with nearly 75 million downloads from App Store and Google Play overseas. Roughly 46% of its downloads came from India. The downloads of the top 20 apps grew by 167% to reach 164 million, with 55% coming […]
China smartphone brand loyalty compared for Q4 2018: iPhone, Huawei, Oppo, Vivo, Xiaomi
Every two out of five smartphone users in China were using Huawei or iPhone during the fourth quarter of 2018. Smartphones under the price of 3,000 yuan represented 81.3% of the total sales volume. Brand loyalty was the highest on iPhone with 64.5% of users upgrade to a new iPhone. Huawei scored 40.3% in brand loyalty. Retention rates […]
China online food delivery market grew by 108% in Q4 2018
China’s local lifestyle service market grew by 37.5% to US$232.81bn in 2018. The online food delivery market reached US$20.78 billion market in the fourth quarter of 2018, an increase of 108% year-on-year. The local lifestyle service market totaled 1,575.57 billion yuan (US$232.81 bn) in 2018, up by 37.5% year-on-year. It was forecasted to getting as […]
Xiaomi’s 34.9% slump in smartphone shipment ascribed to offline strategy?
Smartphone sales were down by 9.7% year-on-year nationwide in the last quarter of 2018, and the market is cooling down. Apple saw iPhone sales dropped by 26.7% in China and decided to cut prices of some of its models and revised its revenue predictions. Shipments of Xiaomi smartphone in China slumped by 34.9% to the […]