Consumer products giant Procter & Gamble (P&G) has become one of the most well-known international brands in China since it entered the market 31 years ago. In the fiscal year of 2018, P&G saw China’s organic sales growth by 7% from a decline of 5% in 2016 and an increase of 1% in 2017. That promoted […]
China’s total middle class exceeded 33 million in 2018
The number of middle-class households in mainland China has reached 33.2 million as of August 2018, more than half of which are in Beijing (17.54%), Shanghai (17.35%), and Guangdong (15.19%) according to a Hurun report. Ranking by regions, East China retains the highest density with more than 14.84 million middle-house households, accounting for over 40% […]
China social e-commerce Xiaohongshu testing a new product on WeChat 2019
China’s social e-commerce platform Xiaohongshu, or RED, is testing a new social e-commerce product Xiaohongdian, based on two key components of WeChat’s ecosystem: Moments for sharing and Mini-Programs as the infrastructure. For now, users can only get access from sharing within WeChat. Xiaohongdian’s priority is to attract new users for the community and improve the […]
Pinduoduo has risen to be the second largest e-commerce platform by total active users
Pinduoduo generated 471.6 billion yuan (US$268.6 billion) in GMV in the twelve-month period ended December 31, 2018, an increase of 234% year-on-year. This was driven by the rapid growth in the annual active buyer base and a near doubling in the annual spending per active buyer. Average monthly active users in the fourth quarter were 272.6 million, […]
Alibaba to help international brands launch 1,000 Tmall stores in 2019
Alibaba expects international and domestic cosmetics brands to open 1,000 stores this year on its Tmall platform to meet demand from Chinese consumers. Seven international cosmetics companies, Tom Ford, Glamglow, P&G’s new beauty line Oriental Therapy, Cosme and d-program from Japan, Primera from Korea and Barnängen from Sweden, have signed agreements to launch flagship stores […]
China’s mobile social app Momo saw 113.3M MAU in Dec 2018
Momo, a popular mobile social networking platform in China, saw 113.3 million monthly active users in December 2018, compared with 99.1 million in December 2017. Its total paying users of live video service and value-added service, excluding the overlapping and including 3.9 million paying users of Tantan, were 13.0 million for the fourth quarter of […]
China’s payment and online banking mobile app market overview in 2018
China’s top 3 online banking players accounted for 36.7% of the total monthly active users of the online banking industry in December 2018. UnionPay QuickPass saw a high growth of 289.9% in monthly active users. Alipay’s daily active users grew by 20.2% to 320 million thanks to its Wufu campaign. Both online banking and payment & […]
China’s first listed game live streaming platform Huya saw 117M MAU in Dec 2018
Huya, a leading game live streaming platform in China, delivered non-GAAP net income for five consecutive quarters, reaching a record high of US$67.0 million for the fiscal year of 2018. The average mobile MAUs and MAUs reached 50.7 million and 116.6 million, respectively. Total paying users increased by 73.1% year-on-year to 4.8 million.
China family travel market insights 2019
In China, the young parents represented by post-90s are growing to be an influencing force of parent-child trips. This market stimulates the consumption of maternal & child caring products. On average, the second-child families spent US$3,758.45 on each trip, US$716.48 more than that of the one-child families. The former group on average takes 3.77 trips […]
WeChat smart supermarket is coming
Following the adoption and popularity of mobile payment, China supermarkets are growingly more intelligent with technologies such as face recognition, IA, AR, O2O, etc. WeChat recently shared a vision of its technology integrations with supermarkets in the future. Face recognition for custom recommendations and promotions (Credit: WeChat Moments) Supermarket customers’ face will become a “Membership Card”. By […]
Chinese travel bookings to the EU for the first four months of 2019 grew by 16.7%
Chinese tourists to the European Union (EU) grew slightly by 5.1% year-on-year for the whole year of 2018, greatly promoted by the EU-China Tourism Year, according to a report from ETC and ForwardKeys. There were 17 million daily flight bookings to Europe. The top 3 most popular EU destinations by the volume of Chinese arrivals were […]
McDonald’s ads strategy utilizing WeChat Moments & Mini-Games
At a time when consumers have gradually looked through the routines of social media marketing, brands need to be creative enough to attract their attention. Let’s see how McDonald’s managed to get unexpected 190 million brand impressions through its Spring Festival story of the first pot of gold. Interactive WeChat Moments Ads Taking advantage of […]
Weibo monthly active users grew to 462 million in Dec 2018, 93% on mobile
Weibo reported a net addition of approximately 70 million in monthly active users and reached a total of 462 million as of December 2018. Its average daily active users are 200 million in December 2019, roughly 28 million more than 2017.
Google China revenues grew by over 60% in 2018
Google received a strong revenue growth of over 60% in China last year to US$3 billion. It led Google to expand its advertising sales team there, according to the report from The Information.
Chinese travelers’s consumption patterns are changing
Simply pigeonholing people into presumed lifestyle and pursuits by their age and geography can no longer work the same as in the past few years. Quite remarkable changes have taken places in the preference, behavior, and consumption habits of Chinese travelers.