Youpin is where Xiaomi’s aspirations for extending the boundaries of its core business lies. Its product categories have been extended from core products smartphone and TV to ecological chain companies – air purifier and self-balancing scooters kind of products. Now, it has become an independent quality e-commerce platform selling a variety of products including mattress […]
Mid-year shopping war is on; Tmall half day GMV broke last year full-day record
Tmall 618 Campaign On 1st of June, Tmall 618 mid-year shopping festival reached its first peak. Within less than one hour, from midnight to 1:00 a.m., the gross merchandise volume (GMV) exceeded that of the first 10 hours of the previous year. 618 is the largest mid-year online (and now also offline) shopping campaign in […]
China tourism & online travel booking market overview 2019
China residents took 149.72 million outbound trips in 2018. The per-capita expenditure on the consumption of education, cultural, and entertainment products accounted for 11% of per-capita consumption expenditure. Tourism market overview 2018 China recorded a total of 5.54 billion domestic person-trips in 2018, up 10.8% from 2017, according to the Ministry of Culture and Tourism. […]
Tmall & JD accounted over 80% of B2C e-commerce in China
China’s online shopping market expects to see total transactions of US$1.44 trillion by 2019. The market share of B2C e-commerce dropped to 56.2%, with Tmall and JD.com accounting for over 80% of the total. The value of online shopping transactions in China totaled 8 trillion yuan (US$1.19 trillion) in 2018, an increase of 28.3% year-on-year. […]
80% of Chinese consumers’ unplanned shopping comes from social e-commerce
Chinese social e-commerce companies have been growing at a compound annual growth rate of 100.6%. Their penetration rate has increased to 11.9%. 80% of internet shoppers are using social e-commerce channels. The penetration rate of group shopping consumers has reached the highest at 57%. Compared with the traditional model, the essence of social e-commerce is […]
China internet economy to exceed US$893 billion by 2020
China’s internet economy generated nearly 3.7 trillion yuan (US$551 bn) in revenues in 2017, an increase of 42.5% year-on-year. This market has rebound back from 2016’s cooling and is projected to exceed 5.9 trillion yuan (US$893 bn) by 2020. In the next three years, the growth is estimated to keep steady at around 20%. The […]
China mobile banking overview
Monthly unique devices of mobile banking reached 326 million units in China, an increase of 10.9% year-on-year. China Construction Bank led this market with 74 million units monthly unique devices. Roughly 80% of users only installed one comprehensive financial management app.
Ctrip and Qunar saw 1.69 million overlapping users during holiday
Monthly unique devices of online travel platforms dropped to 199 million last December, which reached as high as 216 million last October. Most users who are used to install one app only chose to compare information and prices on different apps during peak travel season. Market penetration of online travel platforms was 14.7% with 199 […]
Top online video apps in Dec 2018
Online penetration in video entertainment grew by 4.2% to 71.3% in December. On average, 205.6 million users watched videos online daily. Tencent Video, iQiyi, and Youku were the top three players in this market.
China’s short video apps penetration up 76.7%
The short video has penetrated into 62.2% of Chinese internet users with an average DAUs of 313.2 million as of December 2018. Tik Tok retained its top position, followed by Kuaishou. Market penetration of short video kept growing momentum in the past year and reached 62.2%, an increase of 76.7% year-on-year. The average DAUs was […]
Top travel mobile apps in China in 2018
Online penetration in tourism reached 30.2% in December, a slight increase from 27% a year ago. Ctrip ranked top with a penetration of 15.8%, followed by Qunar (11.3%) and Fliggy (4.3%). Market penetration of online travel was 30.2% in December, an increase of 10.6% year-on-year. Its average DAU was 21.899 million, showing a slight decline […]
Top social media mobile apps in China in 2018
Social networking has been in part of life for 87.2% of internet users in China with WeChat being the most widely used one. Market penetration of social networking reached 87.2% in December 2018. During the same period, its daily active users (DAUs) totaled 731.5 million. 85.7% of internet users used WeChat, the most widely used […]
Toutiao and Tencent News accounted for over 70% of China mobile news apps market
Toutiao and Tencent News led the news information market with a combined market share of over 70%. NetEase News and iFeng News were the fastest-growing ones. Market penetration of news information was 55.5% in December, a 9.7% increase year-on-year. The average DAUs was 290.1 million for this market. Tencent News took the lead with a […]
Tencent apps had over 45% China mobile users’ attention share in 2018; ByteDance rising quickly
Chinese mobile internet users consumed an average of 3.17 billion hours a day on mobile apps. Time spent on Tencent affiliated apps were less in 2018 while video live streaming captured more and more leisure time. There were 1.13 billion unique mobile devices, and Chinese mobile internet users consumed an average of 3.17 billion hours […]
Paid knowledge market in China grew by 77% to 21% penetration in 2018
“Paid knowledge” market is a rising segment in China in the past few years. More China internet users are used to pay for information and knowledge. The market penetration of paid knowledge reached 21.1% in 2018, up by 77.3% year-on-year. Its average DAU was 16.72 million, from 14.9 million in July. Himalaya FM (14%), Zhihu […]