The revenues of Chinese search engine companies were estimated to reach 135.76 billion yuan (US$19.74 bn) in 2018, with an increase of 20.8% YoY according to iResearch.
Luxury brand marketing trends in China
Data-driven, social media and omnichannel are the focuses of digital marketing growth for luxury brands, while “young”, “geographic concentration” and “social” are the keywords that best describe the trend of luxury brand marketing in China.
7 Lessons for marketers on top short-video platforms: Tik Tok vs. Kwai
In Part 1, we saw the platform comparison; this article will show a comparison of social relationship, user behavior, KOL content categories and their marketing value, and top 10 sectors of advertisers. 1. Comparison of social relationship intensity KOLs on Tik Tok connect to users through contents rather than as individuals. Tik Tok’s main feature […]
Sales & insights of China’s mid-year shopping festival (618) 2019
Taobao 618 Livestream 618, usually from mid-May to 18 June, is China’s largest mid-year shopping festival. This year’s Tmall 618, there were hundreds of domestic and foreign brands whose sales exceeded last year’s Double 11, with the highest growth rate exceeding 40 times. Taobao/Tmall 618 Performance With over 200,000 brands taking part. Innovative marketing campaigns […]
Alibaba Group and Yiwu city government to establish eWTP hub
Alibaba Group has entered into a strategic collaboration with the municipal government of Yiwu in Zhejiang Province to launch an eWTP hub in Yiwu to digitize trade infrastructure and empower new trade flows for the city, which is the world’s largest wholesale market.
How is Pinduoduo a valuable e-commerce platform for top tier cities in China?
Many Chinese consumers have the impression that most users of Pinduoduo are housewives, middle-aged, or elderly people who live in third-tier or fourth-tier cities. They are highly consistent with users of Kuaishou and have extraordinary sensitivity to low price. They are more willing to ask people for help bargaining in WeChat group in order to […]
A community based e-commerce platform penetrated 10 million households
Founded in 2018, Shihuituan is a gourmet community e-commerce service platform. It focuses on fruits and vegetables as well as household items targeting the community as the entry point.
Chinese travel bloggers earns by playing
Women in China accounted for more than 63% of the total number of travel bloggers. And travel bloggers traveled more than twice a month on average; 89% of travel bloggers have excellent travel guide writing skills and 79.1% of them are familiar with photography, according to a Fliggy report. The majority of travel bloggers are […]
Top short video apps compared: Tik Tok vs. Kwai – Part 1 Platforms
As two representative platforms of the short video market in China, Kwai (Kuaishou) and Tik Tok have always been the focus of attention and discussion in the industry. In people’s established view, Kwai and Tik Tok are different as Kwai is more bound with the mass while Tik Tok maintains more taste; while Kwai focuses […]
Introduction to Xiaomi’s e-commerce platform Youpin
Youpin is where Xiaomi’s aspirations for extending the boundaries of its core business lies. Its product categories have been extended from core products smartphone and TV to ecological chain companies – air purifier and self-balancing scooters kind of products. Now, it has become an independent quality e-commerce platform selling a variety of products including mattress […]
Mid-year shopping war is on; Tmall half day GMV broke last year full-day record
Tmall 618 Campaign On 1st of June, Tmall 618 mid-year shopping festival reached its first peak. Within less than one hour, from midnight to 1:00 a.m., the gross merchandise volume (GMV) exceeded that of the first 10 hours of the previous year. 618 is the largest mid-year online (and now also offline) shopping campaign in […]
China tourism & online travel booking market overview 2019
China residents took 149.72 million outbound trips in 2018. The per-capita expenditure on the consumption of education, cultural, and entertainment products accounted for 11% of per-capita consumption expenditure. Tourism market overview 2018 China recorded a total of 5.54 billion domestic person-trips in 2018, up 10.8% from 2017, according to the Ministry of Culture and Tourism. […]
Tmall & JD accounted over 80% of B2C e-commerce in China
China’s online shopping market expects to see total transactions of US$1.44 trillion by 2019. The market share of B2C e-commerce dropped to 56.2%, with Tmall and JD.com accounting for over 80% of the total. The value of online shopping transactions in China totaled 8 trillion yuan (US$1.19 trillion) in 2018, an increase of 28.3% year-on-year. […]
80% of Chinese consumers’ unplanned shopping comes from social e-commerce
Chinese social e-commerce companies have been growing at a compound annual growth rate of 100.6%. Their penetration rate has increased to 11.9%. 80% of internet shoppers are using social e-commerce channels. The penetration rate of group shopping consumers has reached the highest at 57%. Compared with the traditional model, the essence of social e-commerce is […]
China internet economy to exceed US$893 billion by 2020
China’s internet economy generated nearly 3.7 trillion yuan (US$551 bn) in revenues in 2017, an increase of 42.5% year-on-year. This market has rebound back from 2016’s cooling and is projected to exceed 5.9 trillion yuan (US$893 bn) by 2020. In the next three years, the growth is estimated to keep steady at around 20%. The […]