In Becky’s initial WeChat e-commerce mini-program launch in December 2017, the transactions exceeded one million yuan in 7 minutes and nearly 3 million yuan sales in 113 minutes according to WeChat Advertising. Since then, it has been able to maintain a million transactions in the first minute of new product launches. For a direct e-commerce […]
ByteDance’s mini-program ecosystem on TikTok and Toutiao
Earlier this month, ByteDance announced that as of July 2019, the company’s total DAU has exceeded 700 million, with a total MAU of more than 1.5 billion. TikTok contributed 320 million DAU to the overall success. With a huge user base in a market like China, it’s not surprising to see ByteDance’s ambition and efforts […]
How a popular vlog celebrity in China expanded from online to offline retail
Millennial foodies in China are all familiar with “Cat’s Kitchen” (日食记). It is a popular food vlog that now has over 35 million subscribers with an average of 20 million views per episode. It first became popular following its hit video “Christmas Gingerbread Man” 5 years ago. Thanks to a rich storyline that focuses on […]
China mobile payment market overview 2019
The number of mobile payment users has reached a saturation point, and the growth is drawing to a close. According to an Ipsos survey, the penetration rate (i.e. ratio of users using the service within the last three months) is 95.1%. Although a relatively high growth rate as compared to the survey result of December […]
China’s top mobile payment apps compared: Alipay, Tenpay, Unionpay
The competition pattern of “duopoly” is still solid, while the competitiveness of UnionPay, a state-owned player, is improving. The penetration rates of Tenpay, inclusive of WeChat Pay and Mobile QQ Wallet, and Alipay are 89.2% and 69.5% respectively, with the number of estimated users reaching 940 million and 740 million respectively, according to an Ipsos […]
China enterprise live streaming service market to exceed US$321 million by 2021
Enterprise live streaming services reached 760 million yuan (US$110.49 mn), experiencing fast growth in the past 4 years when it first exceeded 100 million yuan in 2015. It’s expected to reach 1.14 billion yuan (US$165.73 mn) in 2019 and grow further to 2.21 billion yuan (US$321.29 mn) in the year 2021.
China GDP overview for the first half of 2019
The gross domestic product (GDP) of China was 45,093.3 billion yuan (US$6,565.68 billion) in the first half of 2019, a year-on-year increase of 6.3% at comparable prices according to the preliminary estimates of National Bureau of Statistics of China. The year-on-year GDP growth for the first quarter was 6.4 percent, and 6.2% for the second […]
How Everbright Bank promoted credit card on Tik Tok
The young Chinese consumers tend to focus on the quality of life and sense of ritual. They emphasize emotional consumption such as spirituality, entertainment, and lifestyle. They desire to try new and cool things resulting in the rising of popular online shop and travel places. China Everbright Bank Credit Card Center has a keen insight […]
Pricing and practical features top factors for China smart device users’ purchase
Over the recent years, smart products appeared in many daily life scenarios, smart home living, including smart TV, vacuum robot, smart lock, and smart speakers, are expected to receive good market recognition in 2019.
Alibaba’s OTA Fliggy and Marriott integrating customer loyalty programs
Alibaba’s OTA platform Fliggy (Feizhu) just made Fliggy Miles transferrable for Marriott Rewards points. Last week, the Marriott International Group’s Fliggy Flagship Store officially opened the access for Points conversion from Miles. The current program page shows that the points conversion between Fliggy and Marriott is only in the “trial period”, specifically stating that the […]
Alibaba, Huawei , and Tencent among the top 15 DBMS market share ranks 2018
A Gartner research shows Database Management Systems (DBMS) cloud services are already $10.4 billion of the $46.1 billion DBMS market in 2018. And, the overall DBMS Market grew at 18.4% from 2017 to 2018 – its best growth in over a decade. Cloud DBMS accounted for 68% of that growth.
WeChat testing new traffic driver for retailers
WeChat is testing a new traffic entrance, using payment pages to drive fans from their offline stores according to eBrun News.
1-week WeChat ad campaign saw 94% lower customer acquisition cost
Shenzhen-based Muse Marry, one of the largest luxury wedding dresses agencies in China, received 350 thousand ad impressions on WeChat Moments through Tencent Social Ads. It has already served over 30 thousand brides since 2012. Some wonder how it gets the customer acquisition cost reduced by 94% and acquires 30 new customers every day during one […]
Over 1 million TikTok users activated their shopping cart function
TikTok signed a 7-billion yuan agreement with Taobao including 6 billion yuan ads and 1 billion yuan commission according to leaked news online. TikTok denied the accuracy of those numbers but the news got the attention of many in the e-commerce market.
How did TikTok help a milk tea rise to popularity
After Haidilao’s tomato beef soup, CoCo’s sugar-free milk tea and Answer Tea’s fortune-telling tea, TikTok, the best-seller maker, helped another food product gain enormous Internet popularity – the “TikTok” half-baked cake bubble milk tea. This milk tea was designed by TikTok and Happy Lemon together. Oreo, half-baked cheese and chocolate crumbs are blended in the […]