China’s second-largest search engine Sogou announced total revenues of $314.9 million in the third quarter, a 14% increase year-over-year, or a 17% increase in RMB terms.
Characteristics of China outbound travelers in 4 segments
Four segments of China’s outbound travelers are worth noting: high-income group, the backpackers, generation Z, and female outbound travelers. High-income Group: Experience Focused This segment of outbound travelers is mostly male (69%), married, and backbones in their companies. Post-80s accounted for 55%. Married users account for 84.1%; 75.3% have children according to data from iResearch. […]
China telecom market in Q3 2019; internet TV users exceeded 292 million
In the first three quarters of 2019, the total number of mobile phone users of the three telecommunications companies in China, including China Mobile, China Unicom, and China Telecom, reached 1.598 billion, an increase of 3.3% according to the Ministry of Industry and Information Technology of China.
Best performing cities in China in 2019
Milken Institute’s Best-Performing Cities in China series has been tracking the economic performance of Chinese cities since 2015. In 2019, the top 10 in the big cities group are Chengdu, Shenzhen, Beijing, Lanzhou, Zhengzhou, Xi’an, Guiyang, Changchun, Wuhan, and Xiamen.
Apartment rental platform Danke filed IPO for NYSE
Danke Apartment, an apartment rental platform in China, filed its IPO with SEC in the U.S. to apply to list the ADSs on the New York Stock Exchange under the symbol “DNK.”
How Taobao uses search and content to cultivate social e-commerce
Taobao launched its own Hot Search List function in September. It’s currently only available to 50% of the users, the Hot Search List appears when users click the search bar on the main page. Hot Search items on the list appear to be phrases edited manually rather than product keywords. Though it looks like Weibo’s […]
Fake fans and manipulations on China social media
Hive Media, the largest MCN on Weibo, is accused of falsifying data. Parties involved in the whole incident – the advertisers, Hive and Weibo site – all received negative comments on social media in China. MCN, or multi-channel network, refers to companies that work with multiple channels and content creators, consulting or assisting towards success […]
How Xiaohongshu (Red) pivoted toward its fast growth
Following the increasing cost of acquiring new users, platforms strive to keep them engaged and increase repeat usage. Taking the popular social platform Xiaohongshu as an example, it took 1,644 days to hit 100 million users from December 05, 2013 to June 06, 2018. As of January 2019, its registered users has exceeded 200 million. […]
Alibaba Double 11 festival 2019 expecting 500 million buyers
Alibaba kicked off its 2019 Double Eleven Global Shopping Festival 2019 last week, with a focus on “new consumption,” “new business” and actively contributing to a greener society.
Tmall Hey Box: Alibaba’s best seller incubator for top brands
Launched in 2017, Hey Box of Alibaba’s Tmall is designed specifically to provide new product release marketing solutions to brands. 50 million new products were released on the Tmall platform in 2018. Over 1.3 million new products from over 500 brands recommended by Tmall Hey Box to targeted consumers were eventually purchased, with a total […]
KFC & Ting Hsin’s attempts in membership e-commerce in China
At the KFC V Mall, an order was placed with excitement. The price was pretty good! It’s 10 yuan lower with a 20 yuan coupon and 999 credit points than Taobao’s Juhuasuan. What’ so special about KFC V Mall? In the KFC V Mall, there are quite a few categories – household and kitchen, fresh […]
China’s consumption trends from National Day Golden Week 2019
During the National Day Golden Week (October 1-7) this year, online consumption is showing trends towards refinement, efficiency, and intelligence. Traveling is still the main way people spend their holidays. Overall, both consumption and tourism have shown trends of reshoring from abroad to domestic market and expansion from the first- and second-tier cities to the […]
Sneaker trading exchange? how some were sold x10 price in China
Recently, “Investing in sneakers” has become a trend, it is said that selling sneakers can bring money more easily and quickly than selling houses. And, “a post-95 young man bought a house in Hangzhou by investing in sneakers” became a trending topic on Weibo. However, recently, a young man in Nanjing lost a lot of […]
Social e-commerce in China has much higher conversion rates than traditional ones
Traditional e-commerce builds platform awareness through brands’ own traffic, committing huge advertisements and infrastructure construction, ultimately establishing user trust. Social e-commerce providers recharge their trust through social currency, which means that product recommendations from WeChat friends naturally have a social trust foundation.
3 popular models of social e-commerce in China
Social e-commerce is a segment that involves utilizing communication channels such as social networking websites, SNS, WeChat, Weibo, social media as well as the social interaction, user-generated content and other measures to facilitate the purchase and sales of products. Social networking elements as “like”, sharing, connection, discussion, interaction, and others are applied to the process […]